Search Engine Optimization (SEO) Specialist

Community Sports Partners; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A private youth sports operator in Toronto is looking for a talented SEO Specialist to enhance their online presence. This hybrid role involves managing and optimizing paid media campaigns on Google and Meta platforms. The ideal candidate has 2–4 years of experience in paid media, strong analytical skills, and a proven track record in campaign performance. This is a collaborative position offering opportunities for career growth in a dynamic environment.

Benefits

Competitive salary based on experience

Collaborative in-office environment

Opportunity across multiple brands

Career growth opportunities

Qualifications

• 2–4+ years of hands-on experience managing paid media campaigns.
• Solid experience in Paid Ads creative strategy and testing.
• Proven track record of improving ROAS and managing budgets.

Responsibilities

• Plan, build, and optimize campaigns across Google Ads and Meta Ads.
• Monitor daily campaign performance, adjusting strategies as needed.
• Conduct technical SEO audits and on-page SEO improvements.

Skills

Campaign optimization

Keyword research

Google Ads

Meta Ads

Analytical mindset

Communication skills

Tools

GA4

Google Tag Manager

Google Search Console

Semrush

Job description

We are one of the largest and fastest growing private youth sports operators in the GTA. We provide fun, engaging experiences, creating lasting memories for the youth and families in our communities! We are looking for a talented SEO Specialist to join our teamworking hybridout of our Etobicoke office.

You will be responsible for building, launching, optimising, and scaling paid campaigns across Meta and Google, and using your expertise to push media across other platforms as you see fit. This is an on site, collaborative position where you’ll work closely with our marketing team and founder.

Responsibilities

Paid Media (Primary Focus – Google Ads & Meta Ads)

• Plan, build, and optimize campaigns across Google Ads (Search, Performance Max) and Meta Ads (Facebook & Instagram).
• Perform keyword research, audience segmentation, targeting refinement, and budget allocation.
• Monitor daily campaign performance, adjusting bids, creative, and targeting to achieve KPIs such as CPA and Conversion volume.
• Develop and test ad copy, creatives, and landing pages using A/B and multivariate testing.
• Implement conversion tracking using Google Tag Manager, GA4, and platform-specific tools.
• Prepare weekly and monthly performance reports with insights and optimization recommendations.
• Collaborate with creative team to brief ad messaging, visuals, and formats aligned with brand objectives.

SEO

• Conduct on-page SEO improvements including metadata, content optimization, keyword placement, and internal linking.
• Perform technical SEO audits (indexing, crawlability, Core Web Vitals, schema, site structure).
• Track performance using Google Search Console, GA4, and Semrush.
• Identify opportunities for organic growth through competitive analysis and market research.
• Support link-building and outreach initiatives.

Qualifications

• 2–4+ years of hands‑on experience managing paid media campaigns, especially Google Ads and Meta Ads.
• Solid experience in Paid Ads creative strategy and testing.
• Proven track record of improving ROAS and managing budgets at scale.
• Strong proficiency with GA4, Google Tag Manager, Google Search Console, and major SEO tools (Semrush).
• Solid understanding of search engine algorithms, ranking factors, and PPC best practices.
• Analytical mindset with ability to interpret data and turn insights into strategy.
• Experience with landing page optimization and CRO principles is a plus.
• Excellent communication, project management, and time‑management skills.

Benefits

• Competitive salary based on experience
• A collaborative, creative in office work environment
• Opportunity to work across multiple brands and industries
• Career growth within the organization