Salesforce Marketing Cloud Lead (12-Month Term)

Payworks; Calgary; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A leading workforce management solutions provider in Calgary is seeking a Salesforce Marketing Cloud Lead. In this role, you will optimize marketing strategies through data analysis and enhance the customer experience. You should have a Bachelor's degree and 5–7 years of experience in a marketing or data analysis role. Benefits include comprehensive employer paid benefits, a flexible work plan, and professional development opportunities.

Benefits

Comprehensive employer paid benefits

Professional development opportunities

Community volunteer days

Flexible work options

Annual Lifestyle Spending Account

Qualifications

• 5–7 years of experience as a Marketing Analyst, Data Analyst, or similar role.
• Salesforce Marketing Cloud certifications preferred.
• Experience with data analytics tools and CMS.

Responsibilities

• Analyze Salesforce data to optimize marketing campaigns.
• Develop data-driven strategies to enhance customer acquisition.
• Lead execution of personalized email campaigns.

Skills

Data analytics

Salesforce Data Cloud

Email marketing

Problem-solving

Collaboration

Education

Bachelor’s degree in Business Administration, Marketing, Data Analytics

Tools

Salesforce Marketing Cloud

Google Analytics

PowerBI

JIRA

Monday.com

Job description

Doing business to business, person to person. Payworks is a leading workforce management solutions provider and multi-year winner of Canada’s Best Managed Companies program. We are proudly Canadian and committed to developing world-class products and providing a progressive workplace culture where Doing Right by People is our purpose.

With clients of all sizes and more than 600 employees, we currently have an exciting opportunity on our Marketing team for the right candidate. Because when it comes to great people, there’s always room for one more.

DOING RIGHT BY PEOPLE – IT’S WHAT WE DO Reporting to the Senior Manager, Growth Marketing, the Salesforce Marketing Cloud Lead will take a data-driven approach to marketing strategies, optimize campaigns, and enhance customer experiences across the lifecycle. As the point person for CRM data and intelligence gathering, you will play a critical role in improving Sales & Marketing workflows, tools, and processes. You’ll work closely with Sales, Marketing, CRM, CX, and Business Operations to steward strong marketing data practices, covering attribution strategy, campaign architecture, and audience activation. This role offers the opportunity to work on enterprise-level CRM and marketing automation projects within an advanced Salesforce fintech ecosystem.

WHY YOU SHOULD CHOOSE PAYWORKS

• Comprehensive employer paid benefits, including a Health Spending Account, for you and your family and excellent pension plan with employer contributions.
• Plenty of professional development opportunities.
• Community-minded culture – Receive two paid days per year to volunteer and lots of opportunity to “Pay it Forward”.
• Time and flexibility to meet your needs – Hybrid work model with flexible work options, plus 3 weeks vacation to start, flex time and parental leave benefits.
• Cool perks – Annual Lifestyle Spending Account, Costco membership, fun office environment and events, and more!

TURN DATA INTO IMPACT – IT’S WHAT YOU’LL DO

• Identify high-impact opportunities by analyzing Salesforce Data Cloud/Marketing Cloud data and insights from CX, using these findings to recommend and shape ROI-driven sales and marketing campaigns.
• Develop and implement data-driven strategies that enhance campaign effectiveness, improve lead conversion, accelerate customer acquisition, and guide future initiatives through regular sales reporting, regional sales performance, pipeline reporting, trend analysis, and dashboard creation.
• Strengthen segmentation and audience activation by leveraging third-party and CRM data to refine ICPs, predict customer value, evaluate performance metrics, and engage high-intent users using behavioral analytics across paid media, email, and journey-based marketing.
• Lead end-to-end Marketing Cloud execution by building, testing, and deploying personalized email campaigns; maintaining data extensions, automations, and integrations; and optimizing engagement, deliverability, and conversion through multivariate testing.
• Improve processes and customer experiences by refining journey logic, triggers, and content; streamlining workflows; removing friction points; and implementing solutions that support client satisfaction, retention, and product adoption.
• Collaborate across the business to ensure campaigns align with GTM goals; maintain strong partnerships with Sales, Implementation, Business Operations, Product Management, and CX; and serve as Marketing Data Steward, ensuring data completeness, field governance, identity resolution accuracy, and campaign-tagging consistency across Salesforce Sales Cloud, Marketing Cloud, and Data Cloud.

WHAT YOU’LL NEED TO SUCCEED

• Bachelor’s degree in Business Administration, Marketing, Data Analytics, or a related field.
• 5–7 years of experience as a Marketing Analyst, Data Analyst, or a similar role.
• Salesforce certifications: Marketing Cloud Email Specialist, Marketing Cloud Consultant, Salesforce Administrator.
• Experience with data analytics tools including Salesforce Data Cloud, Salesforce Marketing Intelligence (or similar), Google Analytics, PowerBI, and Excel.
• Previous experience working in an enterprise-grade Content Management System (CMS).
• Foundational understanding of Human-Computer Interaction (UX) design principles.
• Experience creating and managing work packages using JIRA and Monday.com.
• Ability to adapt to a fast-paced, dynamic work environment.
• Strong analytical, problem-solving, and results-oriented mindset; continuously seeks feedback to drive improvements.
• Excellent communication and collaboration skills, with creativity, commercial awareness, and a focus on the full Marketing & Sales funnel.
• Experience with front-end web development (HTML, CSS, JS) considered an asset.

Flexible Work Plan

We are proud to support a Flexible Work Plan that recognizes the diverse needs and lifestyles of our people. The Salesforce Marketing Cloud Lead (12-Month Term) has the option to work fully from the Payworks office in Calgary or on a hybrid work model, working in the office at least three (3) days a week.

Payworks is committed to providing an inclusive, accessible environment, and collaborating with employees, clients and guests to identify and effectively remove barriers, in a manner that respects the principles of independence, dignity, integration, reasonable accommodation and equal opportunity. Payworks welcomes and encourages applications from all persons. Individuals applying for employment with Payworks may request accommodations at all stages of recruitment and employment from Human Resources.

Employees at Payworks come from different backgrounds, and we celebrate those differences. We are looking for the best candidate for this opportunity, but do not expect applicants to meet every qualification in order to be considered.