Sales Specialist Import Parts

Lordco Auto Parts; Canada; On-site; CAD 90,000 - 110,000; Full time

Job summary

A leading automotive parts distributor in Canada is seeking a Sales Specialist for the Import Division. This role involves engaging with customers, understanding their automotive needs, and enhancing sales across the Interior, Kootenay, and Cariboo regions. Candidates should have a background in sales, excellent communication skills, and a passion for automotive parts. The position offers a salary range of $90k-$110k annually, including commissions and allowances, along with a strong benefits package.

Benefits

Extended Benefits for You and Your Family

Health, Dental & Vision Care Insurance

Life Insurance

Education and Savings Plans

Generous Employee Perks and Discounts

Career Development Support

Qualifications

• Previous sales experience in automotive or related industry preferred.
• Strong communication skills in-person and over the phone are essential.
• Automotive parts knowledge is an asset.
• Effective team player capable of thriving in a dynamic environment.
• Proficient in Microsoft Office and willing to learn new systems.
• Strong time management and organization skills are needed.
• Familiarity with workplace safety procedures is required.

Responsibilities

• Conduct customer visits to assess product needs and grow sales.
• Develop strong relationships as a trusted advisor to customers.
• Deliver presentations on product value and solutions.
• Build knowledge of automotive parts and industry trends.
• Train teams and customers on product features and benefits.
• Travel to connect with stores and customers within the territory.
• Assist with new store inventory setups and maintain operational standards.

Skills

Customer service skills

Sales experience

Automotive knowledge

Communication skills

Time management

Tools

Microsoft Office

Job description

Position: Sales Specialist – Import Division

Location: Interior – Kootenay – Cariboo Regions

Based out of Kelowna, Kamloops, or Vernon

Do you love interacting with people and sharing your automotive knowledge? Bring your passion for automotives to our BC team, and let work, work for you.

Lordco Auto Parts is Canada’s biggest privately held automotive parts distributor and Western Canada’s largest distributor and retailer of aftermarket parts and accessories, with over 85 store locations across Western Canada and is a family‑owned and operated business since 1974. Start your career in the automotive industry and grow with us today!

We got you covered!

Our employees are our family, and we want to make sure they are taken care of. Your health and well‑being matter to us, and we are dedicated to providing top‑n​ot programs and plans to support you and your loved ones. We want you to feel valued and welcomed within our diverse, inclusive team, and here’s how we do it:

• Extended Benefits for You and Your Family
• Health, Dental & Vision Care Insurance
• Life Insurance, Short‑term and Long‑term Disability Insurance
• Accidental Death & Dismemberment Disability
• Education and Savings Plans, RRSP matching
• Health and Wellness program
• Employee & Family Assistance Program
• Generous Employee Perks and Discounts
• Career Development Support & Promote‑From‑Within Culture to enhance your expertise and maximize your career journey
• Work Flexibility to fit your unique schedule

Responsibilities

Customer Engagement & Sales Development

• Schedule and conduct customer visits across the region to assess product needs, identify opportunities, and grow sales. (Regular regional travel required.)
• Develop strong and lasting customer relationships as a trusted advisor.
• Deliver presentations that clearly communicate product value and solutions.

Product Knowledge & Market Insights

• Build deep knowledge of automotive parts, product lines, and industry trends.
• Apply local market intelligence to support inventory planning and optimize sales strategies.

Training & Development

• Train both store teams and customers on product features, benefits, and applications.
• Participate in ongoing learning to stay ahead of evolving technology and product innovations.

Territory Management & Collaboration

• Travel within the Interior, Kootenay, and Cariboo regions to connect with stores, customers, and Outside Sales teams.
• Work closely with regional and organizational teams to implement solutions and grow market share.

Operational Excellence

• Assist in new store inventory setups and expansion of existing line codes.
• Help maintain operational standards, including cleanliness and product presentation.

Customer Service & Support

• Provide exceptional service with prompt, effective responses to customer needs.
• Maintain positive working relationships to ensure a smooth and consistent customer experience.

Qualifications

• Previous sales experience—automotive or related industry preferred.
• Strong customer service and communication skills, both in‑person and over the phone.
• Automotive parts knowledge is an asset.
• Effective team player capable of thriving in a dynamic environment.
• Proficient computer literacy, including Microsoft Office (Word, Excel, Outlook) and comfort learning new systems.
• Strong time management, organization, and multitasking skills.
• Familiarity with workplace safety procedures and commitment to OH&S standards.
• Willingness and ability to travel regularly within the assigned sales territory.

At Lordco Auto Parts, we are committed to fostering a culture that celebrates diversity, promotes equity, and prioritizes inclusion in every aspect of our organization. We recognize that embracing diversity enriches our workplace, enhances our perspectives, and fuels innovation.

Pay range $90k‑$110k/annually including commissions and allowances.

Apply now and join our family today!