Remote Marketing Specialist — SaaS Lead Gen & Campaigns

Liferaft; Remote; CAD 55,000 - 75,000; Full time

Job summary

A SaaS marketing firm is seeking a Marketing Specialist to enhance lead generation and brand engagement through email marketing and social media. This role includes managing campaigns, optimizing content, and utilizing metrics for performance improvements. The ideal candidate has 2-4 years in digital marketing with experience in HubSpot, strong analytical skills, and a collaborative mindset. Benefits include competitive pay, flexible PTO, and a remote-first workplace environment.

Benefits

Competitive compensation plan

Flexible PTO

Health & Dental Benefits

Remote-first workplace

$750 Yearly Lifestyle Subsidy

Qualifications

• 2-4 years of experience in digital marketing, preferably in B2B SaaS.
• Solid hands-on expertise with HubSpot or similar platforms.
• Proven ability to build and optimize email campaigns.

Responsibilities

• Build and execute integrated email marketing campaigns.
• Own the end-to-end campaign experience.
• Implement A/B testing for emails and CTAs.

Skills

Digital marketing

Email marketing

Social media management

Tracking KPIs

Copywriting

Tools

HubSpot

LinkedIn

Hootsuite

Buffer

Job description

A SaaS marketing firm is seeking a Marketing Specialist to enhance lead generation and brand engagement through email marketing and social media. This role includes managing campaigns, optimizing content, and utilizing metrics for performance improvements. The ideal candidate has 2-4 years in digital marketing with experience in HubSpot, strong analytical skills, and a collaborative mindset. Benefits include competitive pay, flexible PTO, and a remote-first workplace environment.