Regional Marketing Manager

PwC; Vancouver; On-site; CAD 80,000 - 134,000; Full time

Job summary

A leading professional services firm is seeking a Regional Marketing Manager in Vancouver to drive marketing initiatives and collaborate with leadership. Responsibilities include managing events, shaping marketing strategies, and enhancing brand visibility. Ideal candidates have proven B2B marketing experience and strong project management skills. Competitive compensation and the opportunity to contribute to meaningful work are offered.

Benefits

Competitive compensation

Inclusive benefits

Flexibility programs

Qualifications

• Proven experience in leveraging social media to build engagement.
• Experience managing a budget for marketing events.
• Innovative problem solver with strong leadership capabilities.

Responsibilities

• Serve as the primary marketing voice for BC regional leadership.
• Manage logistics and planning for events and webinars.
• Support regional leadership with social media content.

Skills

Proven B2B marketing experience

Event experience

Experience with CRM and email marketing platforms

Exceptional project management skills

Strong relationship building

Job description

Overview

At PwC, our people in marketing focus on collaboration to develop and execute strategic marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets. Our Regional Marketing team leads external brand strategy development and implementation across multiple business units, media, social and digital channels. As part of the team, you'll be involved with driving marketing programs, branding events, corporate leadership seminars, public relations and business marketing forums.

Meaningful work you'll be part of

As a Regional Marketing Manager, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. Responsibilities include but are not limited to :

• Serve as the primary marketing voice for BC regional leadership, providing strategic insights that shape and influence marketing strategy
• Supporting the Regional Vice Chair by enabling the adoption and leverage of national marketing campaigns in region (through coordination with national marketing teams) ; manage the budget, ROI and performance evaluation of regional initiatives
• Planning and often managing event logistics, including critical path development, invitation development and distribution, registration management, seating plans, event team liaison, list management, presentation development, ROI metrics, and other related support as needed
• Tactics may include but are not limited to events and webinars, email marketing, organic social media, content production, and sponsorship
• Working closely with PR to identify and nurture regional media opportunities
• Raising the profile of regional leadership by providing hands on social media support, including writing long form content
• Assisting in the planning and execution of marketing initiatives with our internal teams, business stakeholders and agency partners
• Writing content for a variety of external communications, online advertising, and select internal communications
• Reviewing and editing marketing materials to ensure content produced is of high quality, with consistent use of PwC brand guidelines
• Support of regional industry focused event / sponsorship opportunities. This will include nurturing relationships with associations and organizers

Experience And Skills You'll Use To Solve

• PwC Canada is committed to cultivating an inclusive, hybrid work environment. Exact expectations for your team can be discussed with your interviewer
• Proven B2B marketing experience, preferably in a professional services or corporate environment
• Event experience is required
• Experience in leveraging social media with proven results in building engagement and audience
• Experience in the management of external suppliers of support services
• Experience in managing a budget in support of marketing and event plans
• Exceptional project management and leadership skills with the ability to manage multiple priorities and lead cross-functional teams in a fast-paced setting
• Proven ability to build strong relationships, influence stakeholders across teams and levels, and drive strategic initiatives
• Experience with CRM and email marketing platforms (e.g., Salesforce Marketing Cloud, Phenom)
• An innovative problem solver comfortable proposing new ideas and solutions
• A demonstrated commitment to valuing differences and working alongside and / or coaching diverse people and perspectives
• PwC BC Region Pay Range Information

The salary range

• for this position is $ 80,100 - $ 133,600, plus individuals may be eligible for an annual bonus payment. Actual compensation within the range will be dependent upon your skills, experience, qualifications and geographic location.
• Please note that the salary range for this position is reflected for our British Columbia region. Given our national recruiting approach, we recruit (and may hire) in other regions and therefore the salary range may differ depending on the work location. PwC is committed to competitive compensation and sharing salary ranges in accordance with applicable pay transparency legislation as they arise.

Why you'll love PwC

We're inspiring and empowering our people to change the world. Powered by the latest technology, you'll be a part of diverse teams helping public and private clients build trust and deliver sustained outcomes. This meaningful work, and our continuous development environment, will take your career to the next level. We reward your impact, and support your wellbeing, through a competitive compensation package, inclusive benefits and flexibility programs that will help you thrive in work and life. Learn more about our Application Process and Total Rewards Package at : https : / / jobs-ca.pwc.com / ca / en / life-at-pwc

PwC Canada acknowledges that we work and live across Turtle Island, on the land that is now known as Canada, which are the lands of the ancestral, treaty and unceded territories of the First Nations, Métis and Inuit Peoples. We recognize the systemic racism, colonialism and oppression that Indigenous Peoples have experienced and still go through, and we commit to allyship and solidarity.

At PwC Canada, our most valuable asset is our people and we grow stronger as we learn from one another. We\'re committed to creating an equitable and inclusive community of solvers where everyone feels that they truly belong. We understand that experience comes in many forms and building trust in society and solving important problems is only possible if we reflect the mosaic of the society we live in.

We\'re committed to providing accommodations throughout the application, interview, and employment process. If you require an accommodation to be at your best, please let us know during the application process.