Promotional Optimization Consultant

Canadian Tire; Calgary; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading Canadian retailer is seeking a Promotional Optimization Consultant for its Calgary branch. The role involves strategic planning to optimize promotional activities, consultation with Merchant and Marketing teams, and preparing strategy reviews. Candidates should have 3-5 years of relevant experience, a degree in Business or similar, and proficiency in MS Office tools including Power BI. A commitment to diversity and inclusion within the workspace is essential.

Qualifications

• 3-5 years experience in a marketing, advertising or merchandising role.
• Demonstrated ability to communicate recommendations clearly.
• Ability to deal with ambiguity and apply critical thinking.

Responsibilities

• Provide consultation for Merchant and Marketing teams.
• Ensure promotions showcase the assortment effectively.
• Organize and prepare regular strategy reviews.

Skills

Strong business and marketing acumen

Excellent influencing skills

Organizational skills

Critical thinking

MS Office proficiency

Education

University Degree in Business, Economics, Marketing or Finance

Tools

Power BI

Quantisense

Microsoft Co-Pilot

Job description

What you’ll do

Reporting to the Manager, Promotional Optimization, the Promotional Optimization Consultant’s (POC’s) primary function is strategic planning and optimization of promotional activity at Mark’s. The POC leverages expertise across merchandising, marketing and analytics teams to build strategy and recommendations that maximize the efficiency & impact of product promotions. The POC will present their findings and recommendations to achieving business & customer related objectives at regularly scheduled meetings.

We currently have 2 openings for the Promotional Optimization Consultant role for this team.

The Promotional Optimization Consultant is expected to make recommendations for offer optimization and if necessary, trade off changes between departments, marketing channels and calendar events. This role offers a high level of autonomy while delivering quality and efficiency in the promotional program.

• The role will provide consultation for Merchant and Marketing teams on offer selection, customer incentives and promotional strategy
• You will ensure promotions meet optimal product, price and frequency while best showcasing our assortment to maximize customer value, engagement and sales goals
• You will organize & prepare regular strategy reviews. Facilitate recommendations with effective presentation, tracking and follow up to ensure stakeholders are executing the action plan
• Support the build of print flyer and postcard creative layouts as required to ensure they meet financial targets and qualitative objectives

What you bring

We are looking for a high performing individual:

• 3-5 years experience in a marketing, advertising or merchandising role, providing analysis and consultation to business partners
• Post-secondary education, University Degree or equivalent in Business, Economics, Marketing or Finance
• Strong business and marketing acumen combined with an understanding of the retail landscape and customer segments
• Demonstrated ability to clearly and confidently communicate recommendations in writing & verbally as well as articulate trade-offs
• Excellent influencing, communication and interpersonal skills
• Well-developed organizational skills with the proven ability to balance competing projects/demands
• Ability to deal with ambiguity and apply critical thinking to make recommendations with limited direction, within an approved framework
• Experienced MS Office user (Excel, PowerPoint, Outlook) demonstrating the ability to transform data sets, perform analysis and effectively present findings to stakeholders in a business environment
• Working knowledge of merchandising financials and analytics tools is an asset (Power BI, Quantisense, Microsoft Co-Pilot)
• Motivated self-starter that is good at building relationships
• Ability to identify and resolve problems in a timely manner
• Can use analytics to develop alternative approaches and ideas
• Demonstrated ability to influence more senior stakeholders
• Is committed to results by taking personal responsibility for achieving objectives, and collaborating with others to achieve shared goals and objectives
• Is adaptable and can apply lessons learned in one situation to another

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About Us

At Marks, we want you to experience an extraordinary career in helping to lead our brand's evolution to be Canada’s number one destination for industrial and casual apparel and footwear. As one of Canada’s leading apparel retailers, and a valued part of the Canadian Tire family of companies, Mark’s stands out for its commitment to comfort, quality and style. Mark’s is a leader in product development, innovation and quality through its assortment of industrial apparel, footwear and accessories, with strong private and exclusive brands. Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.