Product Owner, Ecommerce & Growth

Gulf Coast Automation Group; Remote; CAD 100,000 - 120,000; Full time

Job summary

A leading technology firm is seeking a Product Owner for E-commerce & Growth (Marketplaces + DTC). This remote position in Ontario or British Columbia involves leading the go-to-market strategy and managing KPIs. Candidates should have over 7 years of experience in e-commerce, with proficiency in strategy and performance marketing. The expected salary range is $100,000 to $120,000 CAD annually, with potential for benefits if transitioned to full-time.

Benefits

Flexible remote work

Potential for full-time conversion

Comprehensive benefits package

Qualifications

• 7-10+ years of experience in e-commerce product and growth roles.
• Proven track record launching Marketplace and DTC programs.
• Familiarity with retail media and performance marketing platforms.

Responsibilities

• Define and compare go-to-market models (Marketplace-led, DTC, Hybrid).
• Build and deliver a comprehensive acquisition and advertising strategy.
• Evaluate and shortlist e-commerce platforms and marketplace tooling.

Skills

E-commerce product management

Growth roles expertise

Strategy development

Performance marketing

Stakeholder management

Tools

Shopify

BigCommerce

GA4

NetSuite

Job description

Job Title: Product Owner, E‐commerce & Growth (Marketplaces + DTC)
Primary Location: Remote Ontario or British Columbia, Canada
Position Type: Contract‐to‐Hire (3-month contract with potential for extension or conversion after 6 months)

Overview

TalentFish is casting a line for a Product Owner, E‐commerce & Growth (Marketplaces + DTC). This is a Contract-to-Hire role that can be performed remotely in Ontario or British Columbia, Canada.

The reason this position exists is to lead the go-to-market strategy and platform evaluation for a new consumer merchandise initiative, including Marketplace, Direct-to-Consumer (DTC), and Hybrid models. The successful candidate will own strategic planning, channel acquisition, media performance, KPI setting, and vendor/platform analysis.

What You Bring to the Role (Ideal Experience)

• 7 -10+ years of experience in e-commerce product and growth roles
• Proven track record launching Marketplace and DTC programs
• Expertise in strategy development, scorecards, and executive-ready presentations
• Familiarity with platforms like Shopify, BigCommerce, SFCC, or headless commerce
• Strong understanding of retail media and performance marketing (Meta, TikTok, Google)
• Measurement and attribution knowledge: GA4, UTMs, server-side tagging, incrementality testing
• Experience partnering with Finance and Supply Chain teams on MoR programs
• Exceptional stakeholder management and communication skills

Nice to have

• Experience in entertainment/gaming merchandise, pre-orders, or international commerce (VAT/GST)
• Exposure to NetSuite, Avalara, OMS/WMS integrations

What You'll Do (Skills Used in this Position)

• Define and compare go-to-market models (Marketplace-led, DTC, Hybrid)
• Build and deliver a comprehensive acquisition and advertising strategy
• Develop a 12-week learning/testing agenda, KPI targets, and media budget
• Evaluate and shortlist e-commerce platforms and marketplace tooling
• Define and document specifications for dashboards, attribution frameworks, tracking and pixel strategies, and analytics implementation.
• Collaborate with Creative team to develop performance-optimized content
• Partner with Tech and Digital Experience on CMS, tagging, and compliance needs
• Deliver board-ready recommendations and a phased pilot-to-scale roadmap
• Coordinate operating model and RACI across internal stakeholders (Finance, Tech, Creative, Supply Chain)

Compensation Information

The expected salary range for this position is $7080 CAD per hour or $100,000 - $120,000 CAD annually, depending on experience and qualifications.

This role qualifies for benefits if converted to full-time. TalentFish is committed to pay transparency and equal opportunity. The salary range provided complies with applicable federal and provincial regulations.

This role requires authorization to work in Canada without current or future visa sponsorship.

All offers are contingent upon the completion of a background check, which may include but is not limited to: reference checks, education/employment verification, drug testing, criminal background screening, and any required certifications or compliance per client policies and laws.

About TalentFish

TalentFish is an employee-owned company pioneering a new realm in talent acquisition. We are redefining IT staffing by evolving AI, video screening, and our unique platform. TalentFish focuses on providing the best employee, consultant, and client experience possible.

At TalentFish, we are an Equal Opportunity Employer. We embrace and encourage diversity.