Product Marketing Manager, Control of Work

Wolters Kluwer; Toronto; Hybrid; CAD 80,000 - 110,000; Full time

Job summary

A respected multinational company is seeking a Product Marketing Manager to drive go-to-market initiatives for its Control of Work portfolio. The ideal candidate will have over 5 years of experience in the Control of Work or Process Safety Management fields, strong project management skills, and expertise in developing strategic messaging. Responsibilities include leading product launches, conducting market research, and collaborating across departments to optimize marketing strategies. This role involves a mix of remote and onsite interactions, emphasizing authenticity in the hiring process.

Qualifications

• 5+ years of experience in Control of Work or Process Safety Management.
• Strong project management skills.
• Experience executing go-to-market strategies.

Responsibilities

• Lead development of go-to-market plans for product launches.
• Refine product messaging to improve win rates.
• Conduct market research to inform strategies.
• Monitor industry trends and adjust marketing strategies.

Skills

Control of Work industry knowledge

Go-to-market programs management

Strategic messaging expertise

Data analytics

Cross-functional collaboration

Project management

Microsoft Word

Microsoft PowerPoint

Microsoft Excel

Job description

Preferred candidate will be located in Canada or within EST in the U.S.

Job Description

Wolters Kluwer Enablon is seeking a dynamic and strategic Product Marketing Manager for our Control of Work portfolio to join our growing team. As the Product Marketing Manager for Control of Work, you will independently manage key go-to-market initiatives, utilizing your advanced skills and understanding of the Control of Work domain to support the development and execution of strategic programs that increase win-rates and drive revenue for your product portfolio. Your expertise will be crucial in refining product positioning, analyzing market data, and ensuring successful programs across cross‑functional teams. You will collaborate across departments to run or support a variety of programs including product launches, competitive intelligence, enablement sessions, and more.

Essential Duties and Responsibilities

• Lead the development and execution of specialized go-to-market plans including product launches, market expansions, and more to meet portfolio revenue targets.
• Refine and optimize product messaging and positioning to improve portfolio win rates.
• Conduct complex market research and customer analysis to inform go-to-market strategies and enable cross‑functional teams with valuable insights.
• Monitor industry trends and proactively adjust marketing strategies accordingly, including enabling broader teams on trends and resulting impacts.
• Track, report, and analyze program performance and ROI.
• Collaborate with product, customer success, and sales peers to successfully run go-to-market programs and adapt to market feedback.
• Develop and update comprehensive collateral, enablement, and training materials for your portfolio.
• Provide strategic insights based on market and competitive analysis.

Required Job Qualifications (5+ years required)

• Travel: This role requires travel an estimated 15% of the time
• Experience in Control of Work or Process Safety Management fields is considered a very strong asset. HANDS‑ON INDUSTRY EXPERTISE IN THE CONTROL OF WORK / PROCESS SAFETY FIELD CAN BE PRIORITIZED OVER PRIOR MARKETING EXPERIENCE
• GTM Programs: Experience creating, managing, and executing a variety of go-to-market programs including new product launches, competitive positioning exercises, market expansion initiatives, and more.
• Strategic Messaging: Expertise in creating and refining compelling strategic messaging through a variety of mediums (decks, webpages, internal guides, etc.).
• Data Analytics and Market Research: Skills in conducting market research and analyzing and interpreting complex data sets to drive go-to-market strategies.
• Market Insight Integration: Experience collecting and integrating market feedback into product and marketing strategies.
• Cross‑functional Collaboration: Ability to collaborate effectively with multiple departments.
• Project Management & Leadership: Ability to lead initiatives with strong project management skills.
• Software Proficiency: Advanced knowledge of Microsoft Word, PowerPoint, and Excel

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in‑person interviews in our hiring process. Please note that use of AI‑generated responses or third‑party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.