Product Marketing Manager

7shifts; Toronto; Hybrid; CAD 80,000 - 110,000; Full time

Job summary

A restaurant tech company based in Toronto is seeking a Product Marketing Manager to shape market positioning and strategy. You will collaborate with cross-functional teams to ensure consistent messaging and drive product adoption. The ideal candidate should have proven experience in product marketing within a B2B SaaS context. This role offers opportunities for professional growth and embraces a flexible work environment, supporting a hybrid model that fosters collaboration.

Benefits

Flexible vacation policy

Health and dental benefits

Professional growth opportunities

Remote work flexibility

Coaching and feedback

Qualifications

• Proven experience in Product Marketing with a track record of ownership.
• Hands-on experience in positioning, messaging, and go-to-market strategy.
• Strong instincts for research and analysis.

Responsibilities

• Build and evolve core product marketing foundations.
• Partner closely with PMMs to apply messaging across campaigns.
• Own competitive intelligence and market insights.

Skills

Product Marketing

B2B SaaS

Research and analysis

Communication

Tools

Mixpanel

Looker

Tableau

Job description

7shifts is a scheduling and payroll platform designed to help restaurant teams thrive. With an easy‑to‑use app and industry‑specific solutions, 7shifts saves time, reduces errors, and helps keep costs in check for over 55,000 restaurants.

Our mission is to simplify team management and improve performance for restaurants, with a long‑term vision of creating a thriving restaurant industry through the power of connected & engaged teams.

Product Marketing Manager – Foundations, Insights & Positioning

Focused on Foundations, Insights & Positioning, you’ll play a critical role in shaping how 7shifts shows up in the market. This role acts as a central PMM across the organization—partnering closely with PMMs in our pods, Product, Sales, and Marketing to ensure our positioning, messaging, competitive intelligence, and product narratives are clear, consistent, and grounded in customer truth. You’ll own core product marketing foundations while collaborating deeply on strategy and execution across new business, expansion, and multi‑location motions.

What you’ll do

• Build and evolve core product marketing foundations so teams share a clear, consistent understanding of who we serve, what we offer, and why it matters, driving stronger GTM execution
• Partner closely with PMMs across pods to apply positioning, messaging, and personas consistently across launches, campaigns, sales, and enablement, increasing clarity and speed across teams
• Act as a connective thread across Product, Sales, Marketing, and Enablement to create alignment, reduce noise, and ensure everyone is telling the same story
• Own competitive intelligence and market insights to inform strategy, sharpen positioning, and help teams win more often in real customer conversations
• Lead and support product launches by translating product capabilities into customer value, ensuring the right messaging and enablement drives adoption and impact
• Continuously surface and synthesize customer insights to ground decisions in customer truth and shape positioning, messaging, and GTM priorities as the product and market evolve

What you bring

• Proven experience in Product Marketing, ideally in a B2B SaaS, with a track record of ownership and impact
• Hands‑on experience owning positioning, messaging, and go‑to‑market strategy for complex or multi‑product offerings
• Strong instincts for research and analysis, with a proven ability to turn messy inputs into clear direction
• A track record of influencing cross‑functional partners through clarity, trust, and good judgment rather than title
• Clear, confident communication that keeps the customer at the center and makes complex ideas easy to understand
• Comfort moving between big‑picture strategy and day‑to‑day execution in a fast‑moving, evolving environment

It’d be even cooler if you had:

• Experience with Mixpanel, Looker or Tableau
• Experience in the restaurant or restaurant tech industry
• Experience in a Product‑Led Growth (PLG) environment

Our commitment to our Shifties:

• Opportunity: Our product is evolving in exciting ways, and we’re focused on delivering even more value to restaurants. This momentum creates real opportunities to learn and grow. Whether you’re honing your craft or exploring new paths, you’ll be supported and empowered to own your growth and impact a product shaping the future of the restaurant industry.
• Challenge: We’re tackling real problems in a fast‑moving, complex industry. The work is scrappy and ambiguous, but meaningful. You’ll think critically, act with intention, and shape solutions that make a real difference for restaurant teams.
• Culture: We’re proud to be recognized among the best workplaces in North America. Guided by our mission and values, we move fast to solve meaningful problems and celebrate wins together. Whether through in‑office and remote events, team offsites like Sparks, or everyday moments of connection, we create space for shared growth, collaboration, and fun.
• Equity: We’re a Series C, VC‑backed SaaS company, and we believe everyone should share in the success they help create. When we build together, we grow together.
• Health and Wellness: We support Shifties in and outside of work, knowing that what people need can change over time. From day one, you’ll have access to benefits like health and dental, lifestyle spending accounts to a parental leave program built with flexibility in mind, to help you bring your best self to work.
• Flexibility: Our team is intentional around how and where we work, whether remotely, in person, or a mix of both. We prioritize candidates who thrive in a hybrid work environment with offices in Saskatoon and Toronto, ensuring in‑person collaboration and connection when possible. Plus, we offer a flexible vacation policy to encourage everyone to recharge when needed. Oh, and our ‘90 Day Shift’ program lets Shift work from (almost) anywhere because who wouldn’t want to trade their desk for a beach view once in a while?
• Support: We set Shifties up for success with the tools they need, like the latest Apple tech, a home office setup, and some 7shifts swag to make it official. But support goes beyond day one. We’re serious about professional growth, offering coaching, feedback, development planning, and opportunities to grow from within.

We know you might not check every box, and that’s okay. If you’re excited about this role, inspired to contribute to a meaningful product, and eager to share ideas that drive real change, we’d love to hear from you. We’re building an inclusive team that reflects the diverse industry we serve, and we welcome applicants from all backgrounds.

We thank you for your interest in joining the 7shifts team!