Product Marketing Advisor - Express Scripts Canada

ESI Canada; Mississauga; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading health benefits management company in Mississauga is seeking a Product Marketing Advisor to develop go-to-market strategies and drive product adoption. You'll create campaign content, report on marketing effectiveness, and collaborate with cross-functional teams. The role requires strong digital marketing skills, strategic insight, and a degree in marketing or business communications.

Benefits

Competitive salary and benefits package

Positive work environment

Diverse, inclusive workplace

Qualifications

• 5 years of experience as a Product Marketing Advisor or similar role.
• Experience in the Canadian Healthcare or Pharmacy industry is a strong asset.
• Proficient in using marketing automation tools.

Responsibilities

• Develop and execute go-to-market strategies for product launches.
• Create marketing campaigns for demand generation.
• Produce engaging marketing collateral.

Skills

Strategic thinking

Digital marketing expertise

Communication and influence

Project management

Collaboration skills

Education

Degree in Marketing or Business Communications

Tools

Google Analytics

Job description

Overview

As a Product Marketing Advisor you’ll be instrumental in supporting our product team to drive market awareness, demand generation and customer engagement. This role focuses on developing go-to-market strategies, messaging and content that aligns with our product roadmap and business objectives. Responsibilities include positioning ESC products, highlighting their features and benefits, determining pricing strategies and executing comprehensive go-to-market plans.

Your creativity is your superpower, allowing you to craft compelling narratives and value propositions that resonate with our stakeholders. Your primary goal is to drive product adoption, usage and sales by clearly communicating the value of our offering to target clients. This involves deep targeted marketing for individual products aimed at clients, prospects, sales teams, partner and support teams. Success will be fueled by your strategic thinking and creativity in communicating the value of our products to target clients, driving adoption, usage, sales and alignment with clients and market needs.

Collaboration is at the heart of what you do, working seamlessly with various business units and project management teams to capture requirements, provide recommendations and brief various stakeholder teams. You’ll also keep our marketing collateral fresh and accurate.

Location: Mississauga Head Office

Working Environment: Hybrid, 2 days on-site

What Youll Do

• Go-to-Market & Product Positioning: Develop and execute GTM strategies for new product launches and enhancements. Define product messaging and positioning to ensure market differentiation.
• Marketing Campaigns & Demand Generation: Develop and execute integrated marketing campaigns to drive awareness and lead generation. Partner with sales and product teams to create targeted campaigns.
• Content Development & Sales Enablement: Create engaging marketing collateral including whitepapers, case studies, presentations and website content from blog posts and articles to social media updates, infographics and videos. Develop sales enablement tools to support account managers.
• Performance Tracking & Reporting: Define and track key marketing KPIs including campaign performance, lead generation and product adoption. Provide regular reporting and insights to leadership on marketing effectiveness and ROI.

Collaboration: Work seamlessly with product, sales leadership and all cross-functional teams to capture requirements, provide recommendations and brief various stakeholder teams.

Stay Organized: Work collaboratively with internal teams to ensure projects are not just completed but are delivered on time and within budget. Maintain content calendars for consistent delivery across platforms.

What You Bring

• Education: A degree in Marketing, Business Communications or a related field, or equivalent experience.
• Experience: 5 years of proven work experience as a Product Marketing Advisor or in a similar role. Experience in the Canadian Healthcare, Group Insurance or Pharmacy industry is considered a strong asset.
• Strategic Thinker: Ability to develop and execute effective go-to-market strategies and product positioning.
• Digital Marketing Expertise: Demonstrated expertise in digital marketing, content creation and social media management.
• Tech Savvy: Proficient in using marketing automation and analytics tools such as Google Analytics.
• Communication and Influence: Ability to communicate a compelling brand vision across all levels, with strong presentation and persuasive skills.
• Organization and Project Management: Strong organizational and project management skills. Ability to juggle multiple projects with ease.
• Planning: Use of data and market insights to guide decision making and long-term planning.
• Collaboration and Cross-Functional Alignment: Thrive in cross-functional environments and ensure alignment and consistency across departments.
• Problem Solving: Demonstrated ability to analyze complex situations, identify root causes and develop effective practical solutions in a timely manner.
• Bonus Skills: Knowledge of video editing, CMS and social media scheduling software.

Note: Internal candidates should apply before the internal application deadline of August 25, 2025.

Express Scripts Canada is a Cigna company

Express Scripts Canada is a subsidiary of Express Scripts, a Cigna company. Cigna Corporation (NYSE: CI) is a global health service company dedicated to improving the health, wellbeing and peace of mind of those we serve. Cigna offers an integrated suite of health services through Cigna Express Scripts and our affiliates, including medical, dental, behavioural health, pharmacy, vision, supplemental benefits and other related products.

About Express Scripts Canada

Express Scripts Canada is a leading health benefits manager and has been recognized as one of the most innovative. Our clients include Canada's leading insurers, third party administrators and governments. We work with these clients to develop industry-leading solutions to deliver superior healthcare in a cost-controlled environment. We provide Active Pharmacy services to more than 7 million Canadian patients and adjudicate more than 100 million pharmacy, dental and extended health claims annually. Through our proprietary consumer intelligence, clinical expertise and patients-first approach we promote better health decisions for plan members while managing and reducing drug benefit costs for plan sponsors.

It will be a condition of employment that the successful candidate obtains an Enhanced Reliability Clearance from the Federal Government. The candidate will be required to provide supporting documentation to receive clearance if required.

We offer a competitive salary and benefits package along with a positive work environment built on solid corporate values: integrity, mutual respect, collaboration, passion, service and alignment.

We are an equal opportunity employer that promotes a diverse, inclusive and accessible workplace. By embracing diversity we build a more effective organization that empowers our employees to be the best that they can be.

We are committed to creating a working environment that is barrier-free and we are prepared to provide accommodation for people with disabilities.

If you require accommodation in completing the online application process, please email. Do not email for an update on your application or to provide your resume as you will not receive a response.

Employment Details

Required Experience: Unclear Seniority

Key Skills: Conveyancing Paralegal, Fireworks, Logistics, Clinical, Avionics

Employment Type: Full-Time

Experience: years

Vacancy: 1