Portfolio Growth Director

Martell Media; Kelowna; On-site; CAD 150,000 - 250,000; Full time

Job summary

A dynamic media company in Kelowna is seeking a Portfolio Growth Director to drive demand generation and sales optimization across their portfolio. The ideal candidate has 7–10 years in growth marketing and a proven record in scaling B2B SaaS revenues. You'll collaborate with CEOs and lead strategic changes to enhance growth across various companies. This role demands a strong analytical mindset, excellent communication skills, and the ability to thrive in a fast-paced environment.

Qualifications

• 7–10 years in progressive growth marketing roles.
• 3–5 years managing multiple accounts or companies.
• Proven track record of scaling B2B SaaS revenue.

Responsibilities

• Audit each company’s growth engine including ads, content, funnels.
• Guide CEOs on execution while ensuring adherence to growth plans.
• Oversee paid acquisition, copywriting, positioning, and sales improvements.

Skills

Paid acquisition

Copywriting

Sales process

Account management

Analytical skills

Tools

Webflow

HubSpot

GA4

Mixpanel

Job description

On-Target Earnings: $150,000 – $250,000, OTE uncapped

Location: Kelowna, BC (In-studio)

About Us

Are you ready to join a team that moves at break-neck speed, backs big bets on bold ideas, and refuses to settle for “good enough”? At Martell Ventures, we don’t just build companies, we ignite category-defining products and back them with our full force. If you thrive under pressure, crave radical ownership, and want your work to drive real ROI for entrepreneurs, read on.

This isn’t a place for the faint of heart. We set ambitious targets, iterate at lightning pace, and expect you to own outcomes end-to-end. If you’re looking for incremental improvements or a steady 9-to-5, this isn’t the role for you. But if you’re hungry for growth, opportunity, and impact—and you love the thrill of building from zero to one, welcome home.

Our Core Values

• High Velocity Execution: We move fast, make data-driven decisions, and prioritize impact over process.
• AI-First Mindset: Every investment and incubation initiative must leverage AI to create leverage and efficiency.
• Customer-Driven Development: We invest in products we can use ourselves and scale through our network.
• Radical Ownership: Every team member is responsible for delivering results and making an impact.

Why you shouldn't work here – Radical Transparency from our CEO

What Applying Looks Like

We keep it transparent and efficient. Here’s what to expect:

1. 1-min intro video (Loom, Vidyard, or Google Drive – share your link below)
2. Application review
3. 15-minute intro call
4. Strengths assessment – how you learn and do
5. In-person interview – values and culture fit
6. Paid test project – work with us, like you're already on the team
7. Final call with our CEO
8. Offer – if we’re both excited, we move forward fast

About the Role

We are hiring a Portfolio Growth Director to own demand generation and sales optimization across all portfolio companies in our venture studio. You will work directly with CEOs, diagnose growth bottlenecks, and ensure predictable pipeline growth and conversion improvements.

This is not a theory role. You will lead strategy, implement through others, and push meaningful change. Each portfolio company is effectively an “account” and you will bring agency-level execution discipline to a startup environment.

You will report directly to studio leadership and collaborate closely with Matt Verlaque, founders, and shared growth resources.

What You\'ll Do

Portfolio-Wide Growth Leadership

• Audit each company’s growth engine including ads, content, funnels, sales calls, and conversion rates.
• Identify whether bottlenecks are in lead generation or conversion and fix them.
• Guide CEOs on execution while ensuring adherence to growth plans.

Push necessary change across marketing, sales, and positioning.

Standardization and Playbooks

• Standardize portfolio company metric reporting with a uniform deck template.
• Create and maintain growth playbooks for common growth projects.
• Run portfolio-wide marketing rhythms and performance reviews.

Ensure all technical and business hires follow the studio’s recruiting process with no shortcuts.

Execution and Team Enablement

• Oversee paid acquisition, copywriting, positioning, and sales process improvements.
• Manage shared growth resources such as freelancers, designers, and performance marketers.
• Implement through others without having to personally execute every campaign but ensuring quality and results.

What You Bring

Required Qualifications

• Hybrid skill set including paid acquisition, copywriting, positioning, sales process, and account management.
• 7–10 years in progressive growth marketing roles.
• 3–5 years, specifically managing multiple accounts or companies at once
• Proven track record of scaling B2B SaaS revenue while improving CAC to LTV ratios.
• Strong analytical skills with the ability to identify bottlenecks and measure impact.
• Excellent communication skills that command respect from founders and leadership teams.
• Comfortable pushing change instead of simply producing reports.

Preferred Qualifications

• Experience in startup studios, VC-backed startups, or growth agencies.
• Familiarity with product-led growth and hybrid SaaS models.
• Skilled in low-code tools, AI content platforms, and modern martech such as Webflow, HubSpot, GA4, and Mixpanel.
• Strong writing ability for ads, landing pages, and sequences that convert.

You\'re a Great Fit If You…

• Believe in “test first, theorize never”
• Thrive in chaos and move fast on imperfect data
• Enjoy teaching through results and empowering founders
• Love jumping into new markets and figuring things out
• Can show exact results from campaigns you’ve led
• Are hungry for more than a job, you want a mission

Why Kelowna? Why Now?

People move here for the views. They stay for the vibe. Kelowna offers:

• A thriving entrepreneurial ecosystem
• World-class outdoor activities at your doorstep
• Great schools, arts, and a vibrant, welcoming community
• Lakeside patios, mountain trails, craft coffee, and yes, amazing wine