Paid Ads Manager

Jumpfactor; Toronto; Remote; CAD 80,000 - 100,000; Full time

Job summary

A dynamic digital marketing agency is looking for a Paid Ads Manager to lead and optimize multi-channel campaigns. This remote role requires 3+ years of experience in managing B2B advertisements on platforms like Google and LinkedIn. Candidates must be skilled in ad copywriting, conversion strategies, and data-driven optimization. Join a passionate team that values strategic innovation and offers opportunities for growth.

Benefits

Very competitive compensation package

Endless growth opportunities

Performance-based bonuses

Access to paid training and events

Weekly learning programs

Qualifications

• 3+ years of experience in Paid Ads management across multiple platforms.
• Strong experience managing B2B campaigns in the Technology/IT, SaaS, MSP, and digital marketing sectors.
• High proficiency in English communication (spoken and written).

Responsibilities

• Develop and execute multi-channel PPC strategies for B2B lead generation.
• Manage and optimize search ads (Google & Bing) to maximize quality leads and conversions.
• Create, test, and optimize social ad campaigns across LinkedIn, Facebook, and Instagram.

Skills

Paid Ads management

Google Ads

Facebook Ads

LinkedIn Ads

B2B campaigns

Conversion strategies

Ad copywriting

Data-driven optimization

AI tools

Analytical skills

Job description

Overview

Jumpfactor is an award-winning, 7-time Growth500 Fast-Growing Agency specializing in B2B services and technology marketing. As a fast-paced, high-performance digital marketing agency, we thrive on innovation, strategy, and measurable results.

We’re looking for driven, resourceful professionals who take ownership of their work, love building and optimizing, and have a passion for delivering exceptional outcomes. If you’re someone who enjoys solving complex problems, pushing boundaries, and leading in the ever-evolving digital landscape, Jumpfactor is the place for you.

Role Overview

Jumpfactor is seeking a Paid Ads Manager who thrives in a hands-on role, focusing on execution and optimization across multiple ad platforms. This position is perfect for someone with a solid foundation in paid media who is eager to take their skills further, especially in B2B ads for complex industries (ie. Technology/IT, SAAS, MSP, and digital marketing sectors). You’ll manage campaigns across LinkedIn, Google, and Meta, with a strong emphasis on ad copywriting and conversion strategies. Experience using AI to optimize and manage campaigns will be key to this role.

You will be responsible for executing paid media campaigns, optimizing performance, and driving results, all while working closely with the broader marketing team. This role requires someone who is resourceful, tech-savvy, and able to adapt quickly to new tools and platforms.

Core Values

Be STRATEGIC

Be PASSIONATE

Be TENACIOUS

Maintain INTEGRITY

Why Employees Love Jumpfactor

• Very competitive compensation package.
• You will work with a very skilled international team.
• Endless growth opportunities and career advancement.
• Performance-based bonuses that recognize your impact.
• Access to paid training, courses, events, and conferences.
• Enjoy paid social events that foster team camaraderie.
• Engage in weekly learning programs to stay ahead.
• Harness state-of-the-art technologies and tools for excellence.

Who You Are

• 3+ years of experience in Paid Ads management across multiple platforms.
• Proven expertise in Google Ads, Facebook Ads, LinkedIn Ads, and Bing Ads.
• Strong experience managing B2B campaigns in the Technology/IT, SaaS, MSP, and digital marketing sectors.
• Skilled in conversion strategies, ad copywriting, and driving lead generation.
• Tech-savvy, fast learner, and adept at leveraging AI tools to optimize and manage campaigns.
• Resourceful and driven—able to figure things out independently and solve problems proactively.
• Strong analytical skills with experience in data-driven optimization.
• Familiarity with SEO, CRO, and the broader digital marketing ecosystem.
• High proficiency in English communication (spoken and written).
• Experience working with PPC teams and other digital marketers through a project management system.
• Able to communicate technical PPC concepts effectively to clients and manage difficult conversations.
• Experience with client communication to ensure client satisfaction and campaign success.
• Passionate about owning campaigns and driving exceptional results through strategic PPC initiatives.

Paid Ads Manager Position Details

• Develop and execute multi-channel PPC strategies for B2B lead generation.
• Manage and optimize search ads (Google & Bing) to maximize quality leads and conversions.
• Create, test, and optimize social ad campaigns across LinkedIn, Facebook, and Instagram.
• Oversee display ad campaigns to build brand awareness and capture mid-funnel traffic.
• Design and manage retargeting strategies to nurture leads and drive conversions.
• Identify and refine high-intent keywords and audience targeting for diverse clientele.
• Create, test, and optimize ad copy that aligns with campaign messaging and drives conversions.
• Optimization & Reporting
• Implement extensive A/B testing on ads, landing pages, and bidding strategies.
• Maintain and refine negative keyword lists for improved relevance and efficiency.
• Monitor and optimize budget allocation and bid adjustments for maximum ROI.
• Track KPIs, CTRs, conversion rates, cost per lead (CPL), and ROAS to assess performance.
• Produce detailed performance reports and dashboards for leadership.
• Work with content, SEO, and other digital marketing teams to align PPC efforts with broader marketing goals.
• Utilize project management tools to coordinate PPC campaigns across teams and ensure timely execution.
• Regularly speak with clients and team members to discuss strategies and progress.
• Use AI tools to optimize and manage ads effectively.
• Stay up-to-date with PPC, SEM, and ad platform trends, incorporating new tactics as needed.

Job Type: Full-Time (40 hours per week, Monday to Friday, 9 am to 5:30 pm EST) with a time tracker

Remote: 100% Remote

Next Steps

If you're enthusiastic about this opportunity and feel confident in your abilities, we encourage you to apply.

Successful candidates will proceed to the next stage of our hiring process, which includes completing two assessments: a personality test and a PPC technical assessment. These assessments are designed to provide us with a comprehensive understanding of your skills, capabilities, and fit for the role.

We look forward to reviewing your application and potentially welcoming you to our team!