Omnichannel Digital Marketing Lead - Retail & AI Search

J.D. Irving, Limited; Dieppe; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading Canadian company is seeking a Digital Marketing Manager based in Dieppe, New Brunswick. This hybrid role involves leading omnichannel activation across Retail and Foodservice sectors, focusing on digital marketing strategies to enhance visibility and conversion. The ideal candidate will have extensive experience in SEO/SEM and eCommerce optimization. Collaboration with cross-functional teams and agencies is essential. This position drives impactful digital strategies to ensure growth and performance in the digital landscape.

Qualifications

• 3–5+ years in digital marketing within Retail and/or Foodservice.
• Strong track record in eCommerce content optimization.
• SEO/SEM certification required; Google Ads, GA4 certifications are assets.

Responsibilities

• Lead digital activation to grow visibility and channel performance.
• Orchestrate campaigns with agencies for efficiency goals.
• Build integrated SEM, SEO, and AEO strategies.

Skills

Digital marketing

SEO/SEM

eCommerce content optimization

Analytics

Collaboration

Education

Post-secondary education in Marketing, Business, Communications, or related field

Tools

GA4

SEO/SEM platforms

Job description

A leading Canadian company is seeking a Digital Marketing Manager based in Dieppe, New Brunswick. This hybrid role involves leading omnichannel activation across Retail and Foodservice sectors, focusing on digital marketing strategies to enhance visibility and conversion. The ideal candidate will have extensive experience in SEO/SEM and eCommerce optimization. Collaboration with cross-functional teams and agencies is essential. This position drives impactful digital strategies to ensure growth and performance in the digital landscape.