National Marketing Leader

CANAROPA; Montreal; On-site; CAD 80,000 - 110,000; Full time

Job summary

A leading company in the building industry is seeking a National Marketing Leader to develop and execute marketing strategies to promote products and services. The ideal candidate will have over 5 years of B2B marketing experience and a strong background in channel management. Responsibilities include overseeing product launches and conducting market analysis. This role requires leadership, analytical skills, and effective communication in both English and French.

Qualifications

• Minimum of 5 years of experience in B2B marketing.
• Proven track record of successful channel marketing strategies.
• Bilingual communication abilities.

Responsibilities

• Develop and implement channel marketing strategies.
• Manage product portfolio lifecycle and new product launches.
• Conduct market research and competitive analysis.

Skills

B2B Marketing

Channel Management

Data Analysis

Strategic Thinking

Communication

Team Collaboration

Education

Bachelor’s degree in Marketing or Business Administration

MBA preferred

Tools

Marketing Automation Tools

CRM Systems

Digital Marketing Platforms

Job description

The National Marketing Leader has expertise in portfolio marketing within the building industry's B2B sector. This individual will be pivotal in developing and executing strategies to effectively promote our products and services through various channels and vertical markets while managing our product portfolio to maximize revenue growth and market share.

Primary Roles and Responsibilities

Primary Roles and Responsibilities

• Develop and implement comprehensive channel marketing strategies to drive awareness, engagement, and sales through distribution partners, and other relevant channels.
• Collaborate with cross-functional teams to identify market opportunities, understand customer needs, and develop marketing programs tailored to support those needs.
• Manage the product portfolio lifecycle, including new product launches, feature updates, and end-of-life strategies, to ensure alignment with overall business objectives.
• Conduct market research and competitive analysis to stay abreast of industry trends, identify gaps, and recommend adjustments to marketing strategies.
• Create compelling marketing collateral, including sales materials, presentations, and digital content, to support channel partners and sales teams.
• Analyze campaign performance metrics and KPIs to evaluate effectiveness and optimize marketing initiatives for continuous improvement.
• Build and maintain strong relationships with key stakeholders, including internal teams, external partners, and industry influencers.
• Provide leadership and guidance to marketing team members, fostering a culture of innovation, collaboration, and excellence in line with our Vision Statement.

Competencies

• Bachelor’s degree in marketing, Business Administration, or related field; MBA preferred.
• Minimum of 5 years of experience in B2B marketing, with a focus on channel and portfolio management, preferably within the building or construction industry.
• Proven track record of developing and executing successful channel marketing strategies that drive revenue growth and market expansion.
• Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.
• Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and concisely.
• Bilingual.
• Demonstrated leadership abilities with a collaborative and results-oriented approach to problem-solving.
• Proficiency in marketing automation tools, CRM systems, and digital marketing platforms.
• Experience working with cross-functional teams and managing multiple projects simultaneously.
• Knowledge of building industry regulations, standards, and compliance requirements is a plus.
• Strategic Thinking
• Market Analysis
• Channel Management
• Product Portfolio Management
• Leadership and Team Development
• Communication and Presentation
• Data Analysis and Interpretation
• Collaboration and Relationship Building
• Innovation and Creativity
• Results Orientation