Medias Director

360.Agency Inc.; Toronto; Hybrid; CAD 125,000 - 150,000; Full time

Job summary

A digital marketing agency in Toronto is seeking a Media Director to act as a Subject Matter Expert in digital marketing. Your role will involve developing media strategies and nurturing client relationships, with a strong focus on generating ROI through effective campaign management. Experience in digital advertising and strong sales skills are required for success in this travel-intensive role.

Qualifications

• 3 years of experience in Sales and/or Customer Relationship Management.
• Capability and comfort in travel (driving & flying).
• Understanding of SEO basics.

Responsibilities

• Meet the Digital Advertising Revenue objectives.
• Retention of existing customers’ advertising budget.
• Generate ROI for clients through new campaign initiatives.

Skills

Knowledge of Google Adword and Analytics

Sales skills

Customer focus

Self-planning

Experience in Digital Advertising

Job description

The Media Director acts as a digital marketing Subject Matter Expert (SME) with their clients (automotive dealers and dealer groups) by elaborating results-focused strategies and media recommendations. You are responsible for developing the initial media plan and recommendations and must be able to identify and close any upsell opportunities. Finally, you must retain and nurture your active roster of clients. As part of your duties, you will visit clients on a regular basis in order to discuss past results and future initiatives.

This is a travel-intensive position, mostly in the area of Toronto.

Responsibilities

• Meet the Digital Advertising Revenue objectives established for the position
• Retention of existing customers’ advertising budget
• Generating ROI for clients through new campaign initiatives and thorough budget management, while keeping an eye on the quality of the Ad Ops team deliveries

Qualifications

• Knowledge of Google Adword and Analytics (fairly technical, but no certification required)
• Capability and comfort in travel (driving & flying)
• Understanding the basis of SEO (Search Engine Optimization)
• Well organised with a large degree of self-planning
• Customer focus and capable of managing client’s pressure & expectations
• Sales skills
• Sales and/or Customer Relationship Management experience (3 years)
• Experience in Digital Advertising is required