MarTech Capabilities Lead — Salesforce Marketing Cloud

TD; Canada; On-site; CAD 91,000 - 137,000; Full time

Job summary

A leading financial institution in Canada is seeking a mid-level MarTech Strategist to drive marketing outcomes through Salesforce Marketing Cloud. This role involves defining use cases, developing strategies, and collaborating with senior executives to enhance customer engagement. The ideal candidate must have 7+ years of relevant experience and a degree in marketing or technology. Growth opportunities and competitive compensation are offered.

Benefits

Competitive benefits plan

Training and onboarding sessions

Regular development conversations

Mentoring programs

Qualifications

• 7+ years of relevant experience in marketing or technology is required.
• Experience supporting a financial institution is an asset.
• Ability to handle ambiguity and changing priorities is essential.

Responsibilities

• Define use cases for Salesforce Marketing Cloud to enhance engagement.
• Develop comprehensive MarTech strategies aligned with business goals.
• Drive adoption of Salesforce capabilities with cross-functional teams.
• Communicate value of MarTech strategies to senior executives.
• Collaborate closely with implementation teams for effective strategies.
• Utilize data analysis for insights from marketing campaigns.

Skills

Proactive mindset

MarTech strategy expertise

Excellent communication

Agile delivery understanding

Data analysis ability

Education

Degree in marketing, technology, or relevant field

Tools

Salesforce Marketing Cloud

Job description

A leading financial institution in Canada is seeking a mid-level MarTech Strategist to drive marketing outcomes through Salesforce Marketing Cloud. This role involves defining use cases, developing strategies, and collaborating with senior executives to enhance customer engagement. The ideal candidate must have 7+ years of relevant experience and a degree in marketing or technology. Growth opportunities and competitive compensation are offered.