Marketing Strategist Digital Performance

Langham Hospitality Group; Canada; On-site; CAD 75,000 - 95,000; Full time

Job summary

A major hotel brand in Canada seeks a Digital Marketing Manager to enhance digital marketing strategies and maximize revenue through various online channels. The ideal candidate will have over 5 years of experience in digital marketing within the hospitality industry, managing SEO/SEM campaigns and email marketing, and a strong command of analytics tools. This role offers a strategic position with responsibilities across digital platforms, contributing significantly to the overall performance of the hotel brand.

Benefits

Competitive salary

Employee discounts

Health benefits

Qualifications

• 5+ years' experience in digital marketing, preferably in the hospitality sector.
• Strong analytical and creative problem-solving abilities.
• Proficiency with marketing automation tools and email deployment systems.

Responsibilities

• Develop data-led digital marketing strategies to maximize revenue.
• Manage relationships with external agencies for campaigns.
• Optimize the end-to-end digital user journey for bookings.

Skills

SEO/SEM management

Website optimization

Email marketing

Digital analytics

Google Analytics (GA4)

Campaign measurement

Education

Bachelor’s Degree in Marketing, Digital Media, Business, Communications or related field

Tools

Google Ads

Content Management Systems (CMS)

Job description

About Langham Hospitality Group

A wholly-owned subsidiary of Great Eagle Holdings, Langham Hospitality Group (LHG) comprises a family of distinctive brands, including The Langham Hotels and Resorts, Cordis Hotels and Resorts, Eaton Workshop and Ying’nFlo. With over 40 hotels and residences in operation or development, LHG has a global footprint that extends across Asia, Europe, North America, Australasia and the Middle East.

As Canada's largest hotel with 1,590 guest rooms, and the friendliest Hotel in Toronto, the Chelsea Hotel, Toronto, is centrally located and just steps from the city\'s best shopping districts, world-class theatres, vibrant nightlife, and exciting attractions. A full-service urban resort, the Chelsea Hotel has room types to suit everyone, and the hotel offers different dining options, separate adult and family recreation areas and pools – including the "Corkscrew" - downtown Toronto\'s only indoor waterslide. As a premier family destination, the hotel offers a full range of services including the Family Fun Zone, Kid Centre and Club 33 Teen Lounge. The Chelsea Hotel, Toronto is an independent property as part of the Langham Hospitality Group’s international portfolio of hotels and resorts. The Chelsea is proud to be honoured with the Accessible Tourism Award with the Travel Industry Association of Ontario and the Humanitarian Award with the Hotel Association of Canada.

Key Responsibilities

Digital

• Develop, plan, procure and execute data-led digital marketing strategies, campaigns and collateral to maximize hotel revenue through online channels including brand.com, OTAs, GDS and emerging digital platforms.
• Monitor and analyze website analytics, campaign tracking, search performance, and eCommerce metrics to continuously optimize initiatives against established KPIs and budgets.
• Identify, evaluate and recommend new digital opportunities, marketing technologies, and source-market platforms relevant to the hospitality and travel industry.
• Work closely with Revenue Management to support rate promotions, need-period strategies, and targeted offers that improve demand capture and online channel mix.
• Manage day-to-day relationships with external agencies and suppliers including SEO/SEM partners, web development teams, designers and media vendors—overseeing briefings, timelines and execution quality.
• Lead the planning and implementation of A/B testing and conversion-optimization programs on the hotel website and digital campaigns.
• Optimize the end-to-end digital user journey—from discovery and booking through pre-arrival and post-stay—by identifying friction points and improving content flow, conversion paths and messaging across channels.
• Partner with eCommerce, Revenue Management and Operations to ensure digital touchpoints support guest intent, booking behavior and ancillary revenue opportunities.
• Plan, deploy and optimize email marketing campaigns including promotional, transactional, pre-arrival and post-stay communications to support revenue, loyalty enrollment and guest engagement.
• Manage CRM-driven campaigns using segmentation, personalization and lifecycle marketing strategies to improve open rates, click-through rates, conversion and repeat visitation.
• Maintain accurate tracking, tagging and attribution across digital journeys to evaluate performance and inform optimization decisions.
• Coordinate with Public Relations and Sales teams to support partnership campaigns, sponsorship activations, influencer initiatives and community event promotions.
• Lead with the production and rollout of digital marketing collateral such as email campaigns (EDMs), landing pages, tracking URLs, paid media assets and online content updates.
• Ensure all digital communications and promotions reflect consistent brand voice and visual standards across departments.
• Support the Director of Marketing with campaign planning, promotions, and monthly activity reporting.
• Prepare and present performance summaries and executive reports for ownership and senior management.
• Perform other duties as assigned by Management as deemed necessary.
• Growth in direct online revenue and conversion.
• Improvement in web mix percentage and cost-effective demand generation.
• Effective deployment of promotional campaigns during low-demand periods.
• Return on Ad Spend (ROAS) from paid search and digital media.
• Timely, accurate reporting to hotel owners and corporate stakeholders.
• Ensure digital touchpoints create clear, positive pre-arrival and booking experiences.
• Optimize online listings and content accuracy.
• Support initiatives that improve online reputation scores and guest engagement.

Business Performance

Additional Operational Support

• Contribute to annual digital marketing budget development and maintain accurate tracking of purchase orders, invoicing and campaign spend.
• Provide administrative and financial support by managing purchase orders and invoicing processes, ensuring accurate tracking, documentation, and timely payment, while assisting with monthly accruals and reporting to support budget control and financial accuracy
• Provide guidance and support to marketing coordinators or cross-functional colleagues on digital tools and best practices.
• Support property-wide initiatives related to Langham loyalty program adoption and digital engagement.

Knowledge, Skills & Abilities

• Proven track record managing SEO/SEM campaigns, website optimization, email marketing and digital analytics.
• Experience driving revenue through direct online channels in a high-volume hospitality environment.
• Strong command of Google Analytics (GA4), Google Ads, meta-search platforms, OTA extranet tools and hospitality CRM systems.
• Demonstrated expertise in conversion-rate optimization, digital media planning, audience segmentation and campaign measurement.
• Solid understanding of hospitality distribution, pricing strategy, demand generation, and loyalty marketing.
• Proficiency with Word, Excel, PowerPoint, Content Management Systems (CMS) and electronic marketing channels.

Experience & Expertise

• Minimum 5 years’ progressive experience in digital marketing, eCommerce, or performance-marketing roles—preferably within the hotel, travel or tourism sectors.
• Excellent issues-identification, analytical and creative problem-solving abilities.
• Experience in copywriting and creative briefing within a brand environment.
• Familiarity with marketing automation tools, email deployment systems and social media platforms.
• Exceptional organizational and time-management skills.
• Excellent communication skills, both written and verbal.
• Ability to manage multiple projects simultaneously in a deadline-driven environment.
• Strategic mindset with a focus on revenue outcomes.
• Self-motivated and able to work independently and collaboratively.

Education

• Bachelor’s Degree in Marketing, Digital Media, Business, Communications or related field required.
• Additional certifications in Google Ads, Analytics or eCommerce considered an asset.
• For more information about the property, please visit: https://www.chelseatoronto.com/en/