Marketing Specialist

Cira Apps Ltd; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading SaaS company in Toronto is seeking a Marketing Specialist to manage content creation and track performance metrics. The ideal candidate will have 4-6 years of marketing experience, particularly in SaaS or B2B environments. This role involves writing, website management, and analyzing campaign effectiveness. Join a growing team that values innovation, providing competitive salary and benefits along with opportunities to contribute to the company's success.

Benefits

Competitive salary

Benefits

Opportunities for growth

Qualifications

• 4-6 years of experience in marketing, preferably in SaaS or B2B.
• Attention to detail in writing and editing.
• Basic understanding of AEO and emerging search trends.

Responsibilities

• Create and manage high-quality content across multiple platforms.
• Update and optimize website content for SEO.
• Monitor and report on performance metrics for various campaigns.

Skills

Strong writing and editing skills

Proficiency in Google Analytics

Familiarity with SEO tools

Excellent organizational skills

Ability to manage multiple projects

Ability to interpret data

Job description

About CiraSync

CiraSync is a leading SaaS solution that empowers enterprises to sync Office 365 contacts and calendars to smartphones automatically. Our mission is to simplify collaboration and communication for businesses worldwide. We’re growing fast and looking for a dynamic Marketing Specialist to join our team and help us scale our marketing efforts.

Role Overview

As a Marketing Specialist at CiraSync, you will play a critical role in creating high-quality content and tracking its performance. This position is heavy on writing and data analysis— you’ll manage website content, blog posts, newsletters, and support email campaigns while monitoring performance metrics to optimize results. If you love writing and have a strong analytical mindset, this role is for you.

Key Responsibilities

• Content Creation & Management
• Write and edit blog posts, newsletters, and website copy.
• Ensure all content aligns with CiraSync’s brand voice and messaging.
• Website Management
• Update and maintain website content, ensuring accuracy and SEO optimization.
• Track website performance metrics (traffic, engagement, conversions).
• Performance Tracking & Reporting
• Monitor and report on blog performance, newsletter engagement, and website analytics.
• Track SEO and AEO (Answer Engine Optimization) performance and provide actionable insights.
• Compile monthly reports on all content performance metrics.
• Campaign Support
• Assist with email campaign setup, QA, and scheduling in marketing automation tools.
• SEO & Optimization
• Optimize blog posts and landing pages for SEO best practices.
• Collaborate on strategies to improve organic visibility and search rankings.
• Project Coordination
• Manage timelines for content projects and ensure deliverables are met.

Qualifications

• 4-6 years of experience in marketing, preferably in SaaS or B2B.
• Strong writing and editing skills with attention to detail.
• Proficiency in Google Analytics and familiarity with SEO tools (e.g., SEMrush, Ahrefs).
• Basic understanding of AEO and emerging search trends.
• Excellent organizational and project management skills.
• Ability to manage multiple projects at once in a fast-paced environment.
• Ability to interpret data and turn insights into actionable recommendations.

Why Join CiraSync?

• Be part of a fast-growing SaaS company with global reach.
• Work in a collaborative, innovative environment.
• Competitive salary, benefits, and opportunities for growth.