Marketing Manager

HRB; Toronto; On-site; CAD 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a passionate Marketing Manager to elevate its brand presence and drive lead generation. This role involves collaborating with Co-founders to develop impactful marketing strategies and execute engaging content across various channels. You'll be at the forefront of planning community events and enhancing the marketing funnel's efficiency. Join a vibrant team dedicated to making a mark in the industry while enjoying a dynamic work environment that fosters creativity and growth.

Qualifications

• 5+ years experience in marketing and sales roles.
• Experience with content creation and event marketing.

Responsibilities

• Create and execute marketing strategies with leadership team.
• Manage content calendar and oversee public-facing content.
• Coordinate marketing efforts with sales team.

Skills

Marketing Strategy

Content Creation

Event Marketing

Analytical Skills

Project Management

Lead Generation

Job description

Marketing Manager

We are looking for a dynamic Marketing Manager to join our diverse and fast-growing team to help position us as a leader in our space. You will be reporting directly to and working closely with the Co-founders. Among other things, you will be responsible for diversifying our lead generation, increasing efficiency across the funnel, developing and executing marketing strategies, and coordinating the creation of content for thought leadership.

Requirements

• 5+ years experience in marketing and sales roles
• Experience with content creation across multiple channels
• Experience organizing and planning community events and event marketing
• Strong analytical and project management skills
• Experience within SaaS or services

Responsibilities

• Create and execute content, event, and demand generation marketing strategy with leadership team
• Plan, track, and manage entire marketing funnel
• Manage content calendar and ensure social accounts are updated with relevant content regularly
• Responsible for overseeing all public-facing copy and content
• Identify, curate, and/or organize community events
• Drive engagement across all digital channels
• Identify opportunities for effective lead generation
• Coordinate marketing efforts with sales team