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A leading marketing recruitment firm is seeking a Marketing Manager to develop an integrated marketing strategy, lead a dynamic team, and drive brand evolution. The ideal candidate has 6–10 years of progressive marketing experience, expertise in digital performance, and a deep understanding of the retail or fashion sectors. This role offers a competitive compensation package and a supportive work environment fostering creativity and collaboration.
Develop and execute an integrated marketing strategy aligned with business goals across brand, digital, engagement, and retail touchpoints. Translate company objectives into clear plans, campaigns, and priorities.
Build, mentor, and lead a high-performing marketing team. Partner closely with the CEO and senior executives on brand evolution and digital experience, and collaborate cross-functionally with retail, merchandising, operations, and creative partners.
Own digital performance across paid channels, analytics, and funnel optimization. Drive growth in traffic, acquisition, retention, and conversion through data-informed decision-making.
Guide the creation of high-quality content, campaigns, and visuals. Ensure consistency in tone, storytelling, and brand expression across all platforms while maintaining a premium, fashion-forward aesthetic.
Manage marketing budgets and resource allocation. Establish clear KPIs, lead reporting on channel performance and customer insights, and present results and recommendations to the executive team.
Ensure marketing initiatives support store traffic, customer lifecycle goals, and a seamless online-to-offline experience. Maintain visibility into store activity, customer sentiment, and evolving retail needs.
Support and grow events, partnerships, influencer relationships, and PR opportunities that strengthen brand awareness and deepen customer engagement. Spend time in stores and at events to stay closely connected to the community.
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