Marketing Coordinator

JLL; Victoria; On-site; CAD 54,000 - 60,000; Full time

Job summary

A leading global real estate firm is seeking a Marketing Coordinator in Victoria, BC. This full-time role involves driving marketing strategies and enhancing community engagement through social media and events. The ideal candidate will have over 3 years of experience in marketing and events, coupled with strong social media and communication skills. Join the dynamic team at the Bay Centre and help shape a vibrant customer experience through innovative marketing initiatives. Compensation ranges from CAD 54,000 to CAD 60,000 annually.

Qualifications

• 3+ years of experience in marketing, events, retail, digital marketing, or advertising.
• Strong organizational and event coordination skills with the ability to manage multiple projects.
• Excellent written and oral communication skills, including editing and proofreading.

Responsibilities

• Implement property marketing strategies.
• Develop and execute social media strategies across multiple platforms.
• Lead Guest Services program ensuring exceptional customer experiences.

Skills

Social media marketing

Event coordination

Customer engagement

Content creation

Communication skills

Education

Post-secondary education in Marketing

Tools

Microsoft Office Suite

Google Analytics

Canva

Adobe Creative Suite

Video editing software (CapCut preferred)

Job description

JLL empowers you to shape a brighter way.

Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.

Position: Marketing Coordinator

Location: Bay Centre, Victoria BC

Working Hours: Day, evenings and weekends

The Bay Centre is seeking a creative and driven Marketing Coordinator to join our dynamic marketing team. This exciting full-time opportunity is perfect for a social media enthusiast who thrives in a fast‑paced retail environment and wants to make a real impact on our community engagement and customer experience.

Working closely with the Marketing Manager, the Marketing Coordinator supports the Bay Centre’s marketing program at property level by effectively implementing JLL’s marketing pillars (Leasing, Sales, and Revenue), tools, and core practices to drive results and meet client expectations. You’ll be at the forefront of the Bay Centre's digital presence while ensuring exceptional guest experiences across all touchpoints.

This is a fixed term position until January 2027. If you are an outgoing, fun‑loving, positive person who loves creating exceptional customer experiences, we want to hear from you!

Integrated Marketing Support

• Collaborate with a small marketing team to implement strategies from the property marketing plan.
• Participate in all phases of events and programs, from planning to post‑event analysis including seasonal campaigns (Christmas, Festival of Trees Victoria, tourism and more), community events, and promotional initiatives.
• Manage logistics for in‑mall campaigns, including installations, load‑in/out, site setup, and brand ambassadors.
• Execute the local Tourism Program, collaborating with the Guest Services team and hospitality partners.
• Coordinate eye‑catching visual merchandising displays.
• Foster strong relationships with tenants and community partners.
• Support retailer engagement through quarterly meetings and collaborative programs.
• Prepare comprehensive monthly performance reports.
• Perform other duties as assigned.

Digital Media Leadership

• Develop and execute comprehensive social media strategies across Instagram, TikTok, YouTube and Facebook.
• Create engaging daily digital content and oversee professional photo/video shoots.
• Design and implement weekly, monthly, and annual social media campaigns that drive foot traffic and engagement.
• Manage paid advertising campaigns on Meta platforms with budget accountability.
• Build vibrant online communities through influencer partnerships and authentic engagement.
• Maintain dynamic website content including promotions and tenant information.
• Execute compelling blog content through copywriting, editing, and publishing;
• Analyze performance metrics and optimize content strategies for maximum ROI.

Guest Services Excellence

• Lead our Guest Services program, setting the standard for exceptional customer experiences.
• Train and mentor team members to deliver consistent, professional service.
• Oversee both traditional guest services desk and innovative remote kiosk operations.
• Support Guest Services on the Gift Card program and assist with customer feedback and queries.
• Support on‑site marketing activations and events.
• Manage financial reconciliation and reporting.

Qualifications

• 3+ years of experience in marketing, events, retail, digital marketing, or advertising.
• Post‑secondary education in Marketing or related field is an asset
• Strategic expertise in social media marketing across multiple platforms.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook), Google Analytics, Canva, and video editing software (CapCut preferred).
• Experience with Adobe Creative Suite (InDesign, Illustrator, Photoshop) is a valuable asset.
• Strong organizational and event coordination skills with the ability to manage multiple projects simultaneously and independently.
• Ability to meet deadlines and work well under pressure, maintaining accuracy and quality.
• Technologically savvy and resourceful, with experience in content creation for digital platforms, including web and social media.
• Excellent written and oral communication skills, including editing, proofreading, and graphic design.
• Skilled storyteller with persuasive abilities.
• Professional judgment, strong work ethic, and a results‑driven attitude.
• Drive to exceed expectations and continuously improve.
• Strong interest in customer service and dedication to task execution.
• Collaborative and team‑oriented with a positive attitude, sense of humor, and resilience.
• Excellent interpersonal skills for working with peers, management, contractors, and support teams.
• Attention to detail and commitment to continuous improvement.
• Ability to work efficiently both independently and as part of a team.
• Preferred but not required: shopping center experience, corporate setting experience, and sponsorship/revenue generation experience.

Estimated compensation for this position

54,000.00 – 60,000.00 CAD per year

This range is an estimate and actual compensation may differ. Final compensation packages are determined by various considerations including but not limited to candidate qualifications, location, market conditions, and internal considerations.

Location

On‑site – Victoria, BC

If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements. We’re interested in getting to know you and what you bring to the table!

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