Marketing Coordinator

Praecipio; Toronto; On-site; CAD 60,000 - 65,000; Full time

Job summary

A technology solutions provider based in Ontario is looking for a Marketing Coordinator to support high-impact marketing campaigns and events. This dynamic role involves managing events, creating engaging digital content, and updating website platforms. The ideal candidate has experience in event planning and social media management, particularly on LinkedIn. Compensation ranges between 60,000 to 65,000 CAD per year, along with benefits including dental, vision, health, and life insurance.

Benefits

Group RRSP with employer matching

Dental, Vision, Health & Life insurance

Qualifications

• Minimum 1 year of experience in event planning and execution.
• Experience with social media management, especially LinkedIn.
• Excellent written and oral communication skills.

Responsibilities

• Assist with the lifecycle of client events.
• Create visually appealing assets for digital advertising and social media.
• Update and maintain website content and landing pages.

Skills

Event management

Social media management

Written communication

Content creation

Tools

Adobe Creative Cloud

HubSpot

Salesforce

Job description

Why Praecipio?

We Are On a Mission to Build Connected Enterprises, One Organization at a Time.

At Praecipio, we don't just deploy tools; we integrate them seamlessly, aligning your strategic vision and the teams executing it. We understand that tech's true value lies in how it's used—empowering, not complicating. We leverage our VISTA approach to dive into the heart of your business, aligning strategies, processes, and people. We're the hands-on experts who get the right shit done, redefining how you work, not just the tools you use.

We are seeking a versatile and motivated Marketing Coordinator to support our Director of Marketing in executing high-impact campaigns and events. This is a dynamic role that bridges the gap between creative design, digital operations, and event logistics.

Day to Day Expectations

Event Management (Digital & Physical)

• Assist with the full lifecycle of client events, from building RSVP landing pages to handling venue logistics and providing on-the-ground coordination
• Assist with planning and execution digital workshops and webinars, handling technical setup, promotion, and post-event follow-up of digital events performed by our SMEs
• Travel within the USA and Canada may be occasionally required

Content Creation & Brand Design

• Create visually appealing assets for digital ads, website graphics, social media, and printed sales collateral using Adobe Creative Cloud tools and Canva
• Draft engaging copy for emails, blogs, and social posts, leveraging Artificial Intelligence tools to streamline the drafting and editing process
• Own the social content calendar (On LinkedIn in particular), engaging with our audience to drive organic growth

Marketing Operations & Tech Stack

• Update and maintain website content and landing pages (HubSpot CMS experience preferred)
• Assist in managing the marketing data within HubSpot CRM to ensure leads/RSVPs/Opportunities are tracked and routed correctly
• Act as a face of the marketing team, presenting updates to stakeholders and interacting confidently with prospects and clients

Requirementsh3>

Basics

• Minimum 1 year of experience planning and operating high-value in-person client events, from initial landing page builds that collect RSVPs to event coordination
• Minimum 1 year of experience planning and operating online digital webinars and workshops
• Demonstrable knowledge of social media platforms and social account content management (in particular, LinkedIn)
• Excellent written and oral communication skills; comfortable speaking and presenting face-to-face with prospects, clients, and internal stakeholders as needed
• Occasional travel within the USA and Canada
• A motivated professional excited to work with people on proactive approaches to problem-solving

Nice to Haves

• Demonstrable experience leveraging industry-standard graphic design tools (Adobe Photoshop CC, Illustrator CC, Canva, or comparable) for branded advertising, web graphics, and printed sales materials
• Experience leveraging common website CMS systems (HubSpot CMS preferred) for online advertising, organic promotion, and event logistics
• Experience leveraging common CRM tools (Salesforce, HubSpot preferred)
• Leveraging Artificial Intelligence tooling to assist with efficient copywriting and content generation
• Demonstrable experience in B2B Marketing for enterprise businesses
• Competency with HTML, CSS, and JavaScript
• Understanding of common paid advertising platforms (Google Ads, LinkedIn Ads, Meta Ads)
• Understanding of current-day marketing measurement and analytics best practices
• Experience with work management tooling such as Jira, Monday, Asana, etc

Benefits

Compensation: 60,000-65,000 CAD

Retirement: Group RRSP with employer matching up to 4%.

Insurance: Dental, Vision, Health & Life