Marketing Coordinator

CGT; Cambridge; On-site; CAD 65,000 - 80,000; Full time

Job summary

A leading company in the industry is seeking a Marketing Coordinator based in Cambridge. The successful candidate will be responsible for executing the marketing strategy by planning and implementing campaigns, managing brand identity, and analyzing market trends. The ideal applicant has a Bachelor’s degree in Marketing and over three years of B2B marketing experience. Benefits include on-site parking, health care, and professional development support.

Benefits

On-site parking

Company events

Extended health care

RRSP match

Vision care

Dental care

Disability insurance

Employee assistance program

Tuition reimbursement

Qualifications

• Three+ years of experience in a marketing role, preferably in the pool industry.
• Knowledge of website basics and SEO optimization preferred but not essential.
• Experience with all major social media platforms and managing social media accounts.

Responsibilities

• Maintain and develop the brand's identity and public image.
• Create valuable content for marketing materials.
• Promote products through digital channels, including social media.
• Plan events to promote the brand and products.
• Improve visibility in search engine results.
• Analyze marketing campaigns for strategic improvements.
• Develop strategic business plans for sales team objectives.

Skills

Experience in a marketing role, preferably B2B

Knowledge of SEO optimization

Experience with social media platforms

Education

Bachelor of Business Administration, Marketing, or equivalent

Job description

Department: Marketing

Location: Cambridge

Compensation: $65,000 - $80,000 / year

Description

The Marketing Coordinator is responsible for the execution of the Pool or Construction Division Strategy through planning, implementing, controlling, monitoring and evaluating the Sales & Marketing plan.

Key Responsibilities

• Maintains and continues to develop the brand's identity, messaging, and overall public image.
• Creates informative and valuable content for websites, blogs, advertisements, and other marketing materials.
• Promotes products and resources across various digital channels, including social media, email campaigns, and mobile apps.
• Plans and executes events to promote the brand, products, and resources, including events at our facility, our customers’ facilities, major industry tradeshows and Industry events.
• Drives strategies and content for launching and marketing new products.
• Works to improve a company's visibility in search engine results pages (SERPs). Focuses on both organic (SEO) and paid search strategies to increase visibility.
• Drives strategies and content for co-branding opportunities with existing customers.
• Analyzes marketing campaigns and data to help inform future strategies.
• Analyzes market information and trends to help guide both marketing, sales, and design strategies.
• Participate in the development of the strategic business plan that meets the goals and objectives of the Industrial Sales Team.
• Achieves departmental objectives by contributing marketing information, preparing and completing of action plans and reporting out progress.
• Establishes good working relationships and collaborative arrangements with internal and external customers to achieve the goals of the organization.
• Other related duties as assigned.

Skills, Knowledge and Expertise

Education: Bachelor of Business Administration, Marketing, or equivalent.

Experience

• Three+ years of experience in a marketing role, preferably B2B, preferably in the pool industry.
• Knowledge of website basics and SEO optimization preferred but not essential.
• Experience with all major social media platforms and managing social media accounts.

Benefits

• On-site parking
• Company events
• Extended health care
• RRSP match
• Vision care
• Dental care
• Disability insurance
• Employee assistance program
• Tuition reimbursement