Marketing Automation Strategist (Digital Strategy And Product) (English Services)

Radio-Canada; Toronto; Hybrid; CAD 75,000 - 90,000; Full time

Job summary

A leading broadcasting organization is looking for a Marketing Automation Strategist in Toronto. This hybrid role requires at least 3 years of experience in marketing automation with a focus on data analysis and customer journey optimization. Key responsibilities include developing automated marketing strategies and leading cross-functional teams to enhance engagement. The role offers flexible schedules and opportunities for professional development.

Benefits

Flexible work schedules

Competitive total rewards package

Opportunities for professional development

Inclusive work environment

Qualifications

• 3+ years of experience as a Marketing Automation Strategist or similar role.
• Experience with customer journey mapping and A/B testing.
• Strong communication skills and ability to lead in ambiguous environments.

Responsibilities

• Manage a marketing automation strategic roadmap for a 1-year plan.
• Lead execution of multi-channel marketing automation campaigns.
• Define and analyze KPIs for optimizing engagement and conversion.

Skills

Marketing Automation

Data Analysis

Audience Segmentation

Cross-Functional Collaboration

Dynamic Content Optimization

Agile Methodologies

Tools

CDP (e.g., Segment, Tealium, Salesforce Data Cloud, Blueconic)

Job description

Overview

Marketing Automation Strategist (Digital Strategy And Product) (English Services) at Radio-Canada. This 18-month contract role is a hybrid work arrangement. English language required.

Responsibilities

• Set and manage a strategic roadmap that defines opportunities for marketing automation in a 1-year timespan, including journey mapping, audience segmentation, and content personalization.
• Evaluate and improve existing processes and workflows to streamline operations and shorten time to market.
• Lead agile campaign conceptualization and execution, designing and iterating on multi-channel marketing automation campaigns (Email, Push, In-Product, Display, Video ads) such as behavioral drip campaigns, customized news alerts, and personalized content recommendations.
• Drive integration with predictive analytics, collaborating with data scientists and engineers for audience data analysis to enable more targeted communications.
• Define and analyze KPIs, monitor campaign performance, analyze data, and iterate strategies to optimize engagement, conversion, and retention.
• Contribute to knowledge transfer by training CBC and Radio-Canada employees on maintaining systems for long-term sustainability and internal ownership of marketing automation initiatives.
• Collaborate across internal and external teams (e.g., product, data, marketing, external vendors) to align on priorities and ensure successful implementation of marketing automation initiatives.
• Champion dynamic content optimization, leveraging Gen AI for real-time content optimization based on user interactions and context, with strict adherence to data privacy and compliance.

Qualifications

• 3+ years of proven experience as a Marketing Automation Strategist or similar role with a focus on large-scale initiatives.
• Must have experience with CDP (e.g., Segment, Tealium, Salesforce Data Cloud, Blueconic) and a strong grasp of data flow and integration principles.
• Deep understanding of customer journey mapping, segmentation, personalization, and A / B testing best practices.
• Experience with or strong interest in predictive analytics and dynamic content optimization.
• Excellent analytical skills with the ability to translate data into actionable insights and strategic recommendations.
• Ability to assess current processes and design efficient new ones; experience issuing statements of work.
• Experience working in an agile environment and collaborating with cross-functional teams.
• Strong communication skills to provide context to team members at different levels of technical and business acumen.
• Comfort working in ambiguity within a highly matrixed organization; leads with influence instead of authority.
• Experience in the media, journalism, or entertainment industries is a bonus but not required.

Perks and Benefits

• Flexible work schedules and work-from-home opportunities.
• Competitive total rewards package.
• Opportunities to work with cutting-edge technology and for continued learning and professional development.
• Participation in Employee Resource Groups and a collaborative, inclusive work environment.
• Commitment to diversity and inclusion and a culture of experimentation and innovation.

Additional Information

Primary Location: Broadcast Centre, 205 Wellington St. W., Toronto, Ontario, M5V 3G7

Number of Openings: 1

Work Schedule: Full time

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