Market Analysis Associate

BioTalent Canada; Calgary; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading marketing organization in Calgary, Alberta seeks a Marketing Manager to develop branding strategies and enhance customer experiences. The role requires strong abilities in market analysis, partnership development, and team leadership. The ideal candidate should possess excellent communication skills and understand digital strategies to align with corporate goals. This position offers the opportunity to drive marketing initiatives that contribute to the organization’s success and reputation.

Qualifications

• Ability to analyze customer behavior and market trends.
• Experience in developing branding strategies.
• Proven skills in managing customer experiences.
• Strong verbal and writing communication skills.

Responsibilities

• Develop and manage branding strategies.
• Ensure consistency in branding across products.
• Optimize channels and partnerships for business goals.
• Lead market research and develop insights.

Skills

Customer behaviour analysis

Market trends understanding

Branding strategy development

Partnership marketing

Customer experience management

Financial management

Leadership

Digital strategy implementation

Market research and insights

Presentation skills

Problem-solving techniques

Product management

Risk management

Team management

Verbal communication

Job description

Applies knowledge of customer behaviour and market trends to develop organizational and product-specific branding strategies that resonate with the market and contribute to positive corporate reputation and positioning.

Brand Management

Applies knowledge of customer behaviour, market trends, and current market intelligence to ensure consistency in the application of organizational branding strategy across all product and service lines in order to protect and enhance the organizational image and positioning.

Channel and Partnership Marketing

Applies knowledge of the market and the organization’s external stakeholders to develop and manage appropriate channels and partnerships to meet evolving customer needs and business goals and optimize organizational performance.

Customer Experience Management

Applies evidence-based approaches to articulate corporate processes to establish and maintain customer experience across all product lines and throughout the product lifecycle.

Customer Focus

Acts as the voice of the customer at a strategic level of the organization to influence new products and services, new and/or upgraded features for existing products/services, and otherwise advocates on behalf of the market/customer to influence the ways the organization creates and delivers value.

Applies business acumen and understanding of financial and accounting practices to develop and manage the departmental budget and ensure marketing activities are compliant with the organization’s financial management processes and standards.

Leadership

Exhibits personal accountability for team outcomes and provides guidance and support to team members through encouragement and communication.

Applies their understanding of market trends to inform corporate strategy from a marketing perspective, and translates corporate goals and strategy into effective marketing plans that contribute to the organization’s ability to achieve its business objectives.

Applies understanding of markets, customers, and technology to influence the development of organizational digital strategies and processes (including the impact digital technology will have on organizational structure, branding, culture, customer experience, and strategic positioning) and implements a digital strategy that aligns the corporate goals with customer needs and expectations.

Market Research and Insights

Applies understanding of markets and customers to form deep insights into future trends and uses this information to develop marketing strategies and influence corporate behaviour to optimize organizational performance.

Presenations

Develops and delivers effective, well-structured presentations to audiences inside or outside the organization, using content and style adapted to the intended audience.

Problem Solving

Applies subject matter knowledge and uses effective problem-solving techniques to identify and quantify issues, understand their root cause, develop and analyze possible solutions and select the most appropriate solution to resolve problems successfully.

Product Management

Applies deep understanding of market trends and behaviours to position current products for optimum performance through their lifecycle and to inform future product enhancements and new product development.

Risk and Reputation Management

Applies understanding of the market and the regulatory environment to identify and manage risks to the organizational reputation and brand that may be impacted by marketing activity.

Team Management

Applies effective leadership and people management skills and an understanding of human dynamics to lead the marketing organization and ensure its effective performance.

Applies sound teamwork processes to foster cooperation and collaboration across diverse internal and external stakeholder groups, enabling effective and efficient operations and creative and effective problem-solving.

Verbal Communication

Applies effective verbal communication processes to present complex concepts in a clear and compelling manner that ensures understanding, appropriate action and project success.

Applies effective writing skills to present complex subject matter in a clear and compelling manner that ensures understanding, appropriate action and project success.