Manager, Marketing Communications

IFG International Financial Group Ltd; Canada; On-site; CAD 70,000 - 90,000; Full time

Job summary

A top financial services provider in Canada is seeking a Manager, Marketing Communications for a 12-month contract. This role involves strategic campaign development, team collaboration, and budget management. Ideal candidates will have a background in marketing with 1+ years of related experience, particularly in financial services. The position requires a strong understanding of marketing communications and analytical skills, along with effective budget management.

Qualifications

• 1+ years' experience managing marketing communication processes.
• 1+ years' financial services experience, preferably with credit cards.
• Experience in email marketing and budget management.

Responsibilities

• Develop and deliver strategic marketing campaigns for credit cards.
• Collaborate with internal teams and external vendors.
• Oversee creative process adhering to brand guidelines.
• Manage allocated marketing budget for optimization.
• Utilize analytics to measure and report campaign success.
• Integrate competitive insights into marketing strategies.

Skills

Creative and marketing communications management

Financial services knowledge

Email marketing experience

Budget management

Education

Undergraduate degree in Marketing or equivalent

Job description

Our client, a Top 5 bank in Canada, is looking to hire a Manager, Marketing Communications team for an initial 12-month contract with a high possibility of extension and conversion. This role is 5 days a month in the office in downtown Toronto.

The key responsibilities of this role include:

• Campaign Strategy and Execution: Develop and deliver strategic direct marketing campaigns for credit cards, ensuring alignment with business goals and revenue targets.
• Stakeholder Collaboration: Work closely with internal teams (e.g., Cards Engagement & Retention, Product, Digital, Database Marketing) and external vendors (e.g., marketing agencies, media partners) to manage deliverables and creative development.
• Creative Development and Compliance: Oversee the creative process, ensuring adherence to CIBC's brand guidelines and securing necessary internal approvals, including legal and compliance reviews.
• Budget Optimization: Manage the allocated marketing budget effectively, optimizing channels to maximize marketing ROI and support business growth.
• Performance Analytics and Reporting: Utilize analytics to measure campaign success, derive insights, and incorporate results-driven learning into future initiatives for continuous improvement.
• Competitive Insights Integration: Serve as a subject matter expert on competitive insights, integrating findings into strategies to enhance campaign effectiveness and engagement.

To be successful in this role, you must have:

• 1+ years' experience managing creative and marketing communications processes for all mediums including direct and interactive (Marketing Project Management)
• 1+ years' financial services experience including knowledge of retail banking products. Credit Cards experience is ideal.
• Email marketing experience producing client-facing communications
• Experience managing budgets (Ensuring all costs come into estimate)
• Undergraduate degree - preferably Marketing unless they have equivalent related experience.

Nice to have skills include:

• 3+ years of experience working with an agency on creative.
• Copy writing experience/familiarity
• Understanding of how emails are created from a technical perspective

If you are interested and qualified for this opportunity, please send your updated resume in MS Word format to [e-mail]