Marketing Manager

Pan Pacific Toronto; Toronto; On-site; CAD 55,000 - 65,000; Full time

Job summary

A leading hotel in Toronto is looking for a Marketing Manager to lead strategic marketing initiatives. The role involves managing marketing campaigns, coordinating with various departments, and enhancing the hotel’s online presence through SEO and social media strategies. Ideal candidates should have at least 5 years of marketing experience, preferably in the hospitality industry, and possess strong interpersonal skills. This is a full-time position with a salary range of $55,000 to $65,000 per year.

Benefits

Exceptional benefits

Training opportunities

Qualifications

• At least 5 years of marketing/communications experience in a similar capacity.
• Strong interpersonal and people management skills.
• Hotel experience is a must.

Responsibilities

• Assist in the development of marketing strategies.
• Manage coordination of marketing campaigns.
• Conduct market trends follow-up and competition checks.

Skills

Marketing experience

Interpersonal skills

Team player

Analytical skills

Digital marketing

Job description

Pan Pacific Toronto – Marketing Manager

Location: North York, ON | Salary: $55,000 to $65,000 per year | Full-Time, Permanent | Start ASAP

Job Details

Come and join our fun, engaged and energetic team. Crowne Plaza offers not only guests but our associate's endless possibilities to restore the body and expand the mind. We offer exceptional benefits, training and perks that provide the basis for a renewing work experience.

We are an equal opportunity employer and we would love you to join our team!

Hotel Overview

The Pan Pacific Toronto Hotel (formerly The Prince Hotel) offers the best of both worlds – a welcoming oasis of calm amid the urban landscape. An exquisite property with 409 intimate guest rooms and 30,000 square feet of meeting space, two restaurants and a lounge in North Toronto, we are uniquely positioned to host a broad range of corporate, government, and leisure groups.

Qualifications

• At least 5 years of marketing/communications experience in a similar capacity
• Highly driven to meet, if not exceed expectations
• Strong interpersonal and people management skills
• Outgoing personality, team player, resourceful and meticulous
• Ability to work independently as well as in a team
• Hotel experience is a must

Daily Tasks – Marketing

• Assist in the development of marketing and communications strategies and initiatives
• Play a significant role in developing the hotel Marketing budget and maintain budget control
• Manage coordination of marketing and communications campaigns/activities to leverage reach/results
• Determine overall marketing campaign ROI, monitor and review the response rates to improve and take corrective measures (where applicable)
• Communicate and coordinate with internal departments, including but not limited to Revenue, Food & Beverage, Sales, Catering and Finance
• Coordinate advertising and advertorial activities with third‑party agencies
• Conduct competition checks, benchmarking and follow up on market trends on a regular basis
• Prepare monthly marketing communications report

Digital Marketing

• Manage website content creation and updates
• Offer creations on brand.com, and test on booking engine to ensure offers are bookable
• Ensure content and images on third‑party websites are maintained
• Be responsible for planning, implementing and managing company's overall SEO strategy
• Coordinate with culinary team for content and images for online menu
• Create visuals for in‑house digital screens, in collaboration with the graphic designer
• Manage content on Tripadvisor, Google My Business and Trivago
• Work with Corporate Digital Marketing team to define PPTOR campaigns and review campaign reports

Social Media Marketing

• Develop editorial calendar, images/videos and postings on the hotel and Food & Beverage social media pages
• Create videos for social media pages, in collaboration with the graphic designer
• Develop creative social media campaigns for impactful brand awareness
• Increase following and engagement on social media pages
• Analyze engagement performance for boosting
• Manage budget for social media activities
• Respond to enquiries on social media pages
• Respond to feedback on selected OTA sites, in collaboration with Front Office and Food & Beverage departments

Media and Influencer Engagement

• Ensure press kit is up to date with the latest news and offerings
• Handle media distribution and tracking, media visits/stays, media enquiries, and site tours
• Communicate social media handles and handles for influencers
• Maintain media, KOL and influencer contact list
• Coordinate media and influencer events
• Oversee filming and photoshoot activities, in collaboration with the graphic designer
• Manage monthly media and influencer activities report

Collateral

• Review job orders from all departments, and develop content for collateral creation
• Support in promotional and marketing efforts through the creation of all marketing materials, branding and logo items ensuring all branding and hotel guidelines are adhered to, in collaboration with the graphic designer

Additional Information

• Location: North York, ON
• Work location: On site
• Salary: $55,000 to $65,000 per year
• Terms of employment: Permanent employment, Full time
• Start date: As soon as possible
• Vacancies: 1
• Source: Indeed.com