Manager, Digital Marketing

RBC; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading financial institution in Toronto is seeking a Manager, Digital Marketing to drive digital initiatives that enhance engagement and support sales efforts. This role involves overseeing multiple projects, collaborating with stakeholders, and utilizing data to create actionable insights. The ideal candidate has over 5 years of digital marketing experience in the investment industry, expertise in data visualization, and strong skills in search optimization and marketing technology stacks. Competitive compensation and a dynamic work environment are offered.

Benefits

Comprehensive Total Rewards Program

Leaders who support development

Opportunities for challenging work

Qualifications

• 5+ years of digital marketing experience, preferably in investment industry.
• Data visualization expertise with Tableau or equivalent tools.
• Strong understanding of search optimization and AI-driven evolutions.

Responsibilities

• Leverage multi-source interaction data to create marketing insights.
• Lead website enhancements focusing on skill-building and client interaction.
• Design and develop dashboards for key client interactions.

Skills

Actionable Insights

Data Visualization

Digital User Experience

Marketing Analysis

Project Management

Education

5+ years of digital marketing experience

Completion of IFIC or CSC

Tools

Tableau

Marketing Cloud

Google Analytics

Job description

What is the opportunity?

The Manager, Digital Marketing is responsible for driving digital initiatives to enhance engagement and support sales efforts, with a focus on multi-channel project management and web-based strategies. This role collaborates closely with RBC Global Asset Management’s brand & marketing team and distribution channels. You will oversee a portfolio of digital properties and capabilities, partnering with internal stakeholders and external vendors. The role requires managing multiple projects and stakeholders simultaneously, including analyzing engagement metrics and effectiveness in your areas of leadership. A key part of this role involves leveraging data from various sources and translating it into compelling insights, actionable outcomes and strategic deliverables.

What will you do?

• Reporting to the Associate Director, Digital Marketing, you will leverage multi-source interaction data to create marketing insights, user targeting opportunities, and personalized digital experiences. This effort will drive enhanced client engagement and more timely, relevant interactions.
• Lead website enhancements behind the advisor login on rbcgam.com, focusing on skill-building, education, role enablement and client interaction support. Ensure content integrity and advocate for audience needs across English/French sites.
• Lead the Marketing Cloud-driven distributed marketing program in collaboration with sales, product and content teams. Develop email campaigns, manage production, align messaging with broader marketing strategies, and optimize processes through performance metrics and continuous analysis.
• Design and develop data visualizations, dashboards, and reports for key client interactions (e.g., website activity, event registration, tool usage, collateral downloads etc). Collaborate with data science teams to integrate tools, data and expertise where warranted. Analyze metrics and make recommendations to have a greater impact to the business (i.e. improve efficiency, reduce costs and/or provide a better user experience).
• Contribute to a global digital content initiative focused on tagging, naming, and file storage optimization. Goals include improving website searchability, access rights, AI summarization, and improved integration with Salesforce and Seismic.
• Create or update marketing materials by managing projects from ideation to completion. This may include assembling teams, building schedules, collaborating with partners, and ensuring impeccable quality control and timely delivery.
• Build cross-functional relationships with partners such as Sales, Product, Digital, Design, and Compliance teams to execute on digital marketing opportunities.
• Stay current with latest marketing technology, investment industry news, competitor activity, and investment product knowledge, and leverage this to edit/develop and position product-focused content.
• Explore opportunities for AI with Product support, Compliance, Data & Digital to reduce cost, create efficiencies, build capabilities, and/or reduce time to market.

What do you need to succeed?

Must-have

• 5+ years of digital marketing experience, preferably within the investment industry (asset management experience highly valued)
• Data visualization expertise with Tableau or equivalent tools.
• Web analytics experience with proven ability to generate actionable insights.
• Strong understanding of search optimization, including AI-driven evolutions.
• Comprehensive investment product knowledge (e.g., funds, ETFs) and interest in wealth management. Completion of IFIC or CSC is an asset.
• Proficiency in marketing technology stacks (e.g., Marketing Cloud, Seismic, Marketo, Google Analytics).
• Demonstrated organization, time management and project management skills
• Detail-oriented and excellent written/verbal communication skills
• Above average ability with Microsoft Office tools, especially Excel.

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation
• Leaders who support your development through coaching and managing opportunities
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work

Job Skills

Actionable Insights, Actionable Insights, Advanced Data Visualization Techniques, Asset Management Marketing, Brand Marketing, Communication, Creativity, Customer Behavior, Data Visualization, Data Visualization Design, Data Visualization Tools, Digital User Experience, Financial Advisor Marketing, Financial Services Marketing, Industry Knowledge, Information Visualization, Investment Funds, Long Term Planning, Mandarin Translation, Marketing, Marketing Activities, Marketing Analysis, Marketing Execution, Marketing Planning, Market Segmentation {+ 10 more}

Additional Job Details

Address: RBC CENTRE, 155 WELLINGTON ST W:TORONTO

City: Toronto

Country: Canada

Work hours/week: 37.5

Employment Type: Full time

Platform: WEALTH MANAGEMENT

Job Type: Regular

Pay Type: Salaried

Posted Date: 2025-12-11

Application Deadline: 2025-12-31

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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