Manager, Campaign Design and Execution

RBC; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading financial institution in Toronto is looking for an experienced professional to lead the execution of direct marketing campaigns. You will work closely with Campaign Design Managers to ensure that campaigns are built and deployed effectively, leveraging your expertise in data analysis tools like SAS and SQL. The ideal candidate has a strong analytical mindset, excellent project management skills, and experience in the financial services industry. You'll thrive in a collaborative team, contributing to superior customer experiences.

Benefits

Dynamic and collaborative team environment

Opportunities for professional growth

Ability to make a lasting impact

Qualifications

• 3+ years of experience in relational database marketing and structured programming concepts.
• Strong analytical mindset and attention to detail.
• Experience in the financial services industry is an asset.

Responsibilities

• Develop, deploy, and execute direct marketing campaigns.
• Ensure quality assurance of campaign designs.
• Mentor new team members and act as a subject matter expert.

Skills

Relational database marketing

SAS

SQL

Python

Data analytics

Project management

Critical thinking

Education

Bachelor's degree

Tools

Teradata

Job description

Job Description

Work with Campaign Design Managers to integrate, build code and execute effective and efficient direct marketing. Responsible for the build and deployment of marketing campaigns and initiatives to maximize revenue growth and provide superior customer experience through relevant and timely offers.

What is the opportunity?

Work with Campaign Design Managers to integrate, build code and execute effective and efficient direct marketing. Responsible for the build and deployment of marketing campaigns and initiatives to maximize revenue growth and provide superior customer experience through relevant and timely offers.

• This is a highly technical role requiring hands-on experience with data and decisioning tools (e.g., SAS, SQL, Python/ Teradata) and expertise in Data-enabled Customer Relationship Management that provide support to the Canadian Banking Marketing Team to execute effective and efficient direct marketing campaigns and initiatives.

What will you do?

• Provide complete, accurate and timely Campaign Execution that meets the business objectives
• Responsible for translating technical specification into code for the timely deployment of Direct Marketing tactics through a variety of channels
• Complete quality assurance audits to ensure the campaign design & build has been accurately interpreted to meets the business need
• Follows all Data Stewardship and Governance policies and processes that align to and support Canadian Banking business strategies and priorities
• Ensure corporate reputation is maintained by strict adherence to privacy guidelines and ethics, data stewardship and governance policies and processes.
• Highly skilled at data mining
• Responsible for development of complex campaigns, integrating and leveraging learnings from past and post campaign results
• Demonstrate leadership in process improvement, and coding efficiency
• Identifies and implements new methods or processes to shorten the Marketing cycle or to reduce costs
• Ensure that all CRM concepts (including predictive models) and CIDM standard methodology and best practices are implemented in day to day routines by self and team
• Act as Peer coach and shares best practice with team
• Act as Subject Matter Expert on relevant Data sources, Channels, and CIDM standards
• Train and mentor new team members, as needed

What do you need to succeed?

Must-have

• 3+ years speciality expertise - relational database marketing and structured programming concepts, including the use of data analytic and decisioning tools (e.g., SAS, SQL, Python)
• 3+ years’ experience in application of experimental design
• Attention to detail and time management is critical.
• Strong Analytical mindset
• Ability to build strong lateral relationships through influence
• Strong project management and implementation skills - time management
• Strong problem resolution and decision-making skills
• Strong written/oral communication skills to develop and convey thoughtful and insightful explanations
• Ability to work steadily and accurately under pressure, especially during peak periods
• Strong experience in the financial services industry, including understanding of marketing is an asset
• Continuous improvement mindset

Nice to have

• Facilitation Skills
• Strategic mindset

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work

Job Skills

Business Intelligence (BI), Commercial Acumen, Critical Thinking, Customer Analytics, Detail-Oriented, Programming Languages, Results-Oriented

Additional Job Details

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

Address

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City

Toronto

Country

Canada

Work hours/week

37.5

Employment Type

Full time

Platform

PERSONAL & COMMERCIAL BANKING

Job Type

Regular

Pay Type

Salaried

Posted Date

2026-01-14

Application Deadline

2026-02-02

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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