Lifecycle Growth Marketing Lead

Working Nomads; Remote; CAD 141,000; Full time

Job summary

A high-growth SaaS company is seeking a Lifecycle Marketing Manager to take ownership of customer journey programs. This role focuses on enhancing engagement and retention through strategy and execution. Key responsibilities include designing lifecycle strategies and collaborating with cross-functional teams. Candidates should have 5-7 years of relevant experience, especially with automated marketing tools. The company values adaptability and teamwork in a remote working environment across Canada.

Benefits

Comprehensive benefits package

Career development opportunities

Flexible work environment

Qualifications

• 5 to 7 years of experience in lifecycle, email or CRM.
• Experience building automated journeys in relevant tools.
• Strong in segmentation, personalization, and A/B testing.

Responsibilities

• Design and own lifecycle programs to enhance customer journeys.
• Collaborate with teams to deliver engaging messaging.
• Use data insights to improve lifecycle touchpoints and KPIs.

Skills

Lifecycle marketing

Email marketing

CRM tools

Data analysis

Segmentation

Tools

HubSpot

Braze

Iterable

Looker

Google Analytics

Tableau

Job description

A high-growth SaaS company is seeking a Lifecycle Marketing Manager to take ownership of customer journey programs. This role focuses on enhancing engagement and retention through strategy and execution. Key responsibilities include designing lifecycle strategies and collaborating with cross-functional teams. Candidates should have 5-7 years of relevant experience, especially with automated marketing tools. The company values adaptability and teamwork in a remote working environment across Canada.