Lead UX Designer

Launch Potato; Vancouver; Hybrid; CAD 85,000 - 110,000; Full time

Job summary

A high-growth performance marketing company is seeking a UX/UI Designer to lead design projects and drive measurable outcomes. You will leverage your extensive experience to create user experiences backed by data, focusing on performance optimization and collaboration with cross-functional teams. The role requires excellent communication skills and the ability to mentor others, fostering a high-performance culture. This is a contract-to-hire position located in Canada, offering an opportunity to impact business goals significantly.

Qualifications

• 8+ years of UX/UI experience in performance marketing, lead generation, or similar environments.
• Expertise in optimizing conversion rates and revenue.
• Hands-on experience with A/B testing and collaborating with developers.

Responsibilities

• Drive revenue through data-informed user experiences across web properties.
• Deliver high-fidelity prototypes backed by A/B test results.
• Analyze behavioral data to inform design direction and improve user experiences.

Skills

UX/UI experience

Data-informed design

Figma or wireframing tools

A/B testing for CRO

Excellent communication

Tools

Adobe Creative Suite

Job description

As The Discovery and Conversion Company, our mission is to connect consumers with the world's leading brands through data-driven content and technology.

Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

Why Join Us

At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

Contract to Hire

This position is Contract to Hire.

MUST HAVE

• 8+ years of UX/UI experience in performance marketing, lead generation, or a similar data-driven environment
• Expertise in data-informed design focused on optimizing key metrics like conversion rate (CVR) and revenue per session
• Mastery of Figma or similar wireframing/prototyping tools; fluency with Adobe Creative Suite
• Hands‑on experience collaborating with developers and executing A/B tests for CRO
• Excellent communicator with the ability to present design rationale across technical and non‑technical audiences

Experience

8+ years of UX/UI experience within performance marketing, lead generation, or conversion rate optimization environments.

Your Role

Drive measurable revenue and performance gains by creating data-informed, CRO‑optimized user experiences that blend strategy, aesthetics, and functionality across Launch Potato web properties.

Outcomes

• Deliver complete, test‑ready user experiences—from concept and ideation through high‑fidelity prototypes and dev hand‑off—backed by A/B test results and user insights
• Independently lead design projects across all stages: stakeholder alignment, UX strategy, UI development, and post‑test iteration
• Generate UX insights by analyzing behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction
• Identify and proactively improve underperforming experiences through iterative UX/CRO design, leveraging both qualitative and quantitative inputs
• Collaborate closely with product, engineering, and stakeholders to ensure design solutions align with business goals and technical constraints
• Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization
• Propose and implement design process improvements that enhance experimentation velocity and design scalability

Competencies

• Performance‑Minded: Designs with a CRO‑first lens, balancing business goals with user needs to drive measurable outcomes
• Analytical: Relies on data and behavioral patterns to uncover insights and validate hypotheses through experimentation and iteration
• Initiative‑Driven: Doesn’t wait for direction—identifies design gaps and proactively proposes and executes UX solutions
• Clear Communicator: Effectively tailors communication to different audiences—whether engineers, PMs, or stakeholders—ensuring alignment and clarity
• Collaborative: Thrives in cross‑functional environments, building productive relationships across design, product, and engineering teams
• Mentorship‑Oriented: Shares expertise, coaches peers, and helps foster a high‑performance UX culture
• Strategic Thinker: Understands how UX decisions impact broader business objectives and prioritizes solutions accordingly

Want to accelerate your career? Apply now!

Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.