Lead Product Marketing Manager - GTM & Launch Leader

Helium 10; Toronto; Hybrid; CAD 100,000 - 115,000; Full time

Job summary

A leading e-commerce solutions provider in Ontario is seeking a Product Marketing Manager Team Lead. This role involves developing go-to-market strategies, leading launch executions, and managing an Associate PMM. The ideal candidate has over 5 years of product marketing experience, strong skills in messaging, and proven abilities in project management. This position offers a competitive salary, flexible paid time off, and additional benefits, making it a unique opportunity in a rapidly evolving industry.

Benefits

Flexible Paid Time Off

Paid Holidays and Floating Holidays

Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance

401k with Employer Match

2 Days of Paid Time Off to Volunteer

Qualifications

• 5+ years of product marketing experience, preferably in SaaS or tech.
• Experience in building and executing go-to-market plans.
• Strong skills in messaging and internal communication.

Responsibilities

• Develop product positioning and messaging based on insights.
• Define and maintain user personas using customer interviews.
• Build and execute go-to-market strategies for launches.
• Align stakeholders across departments and drive launch readiness.
• Own launch measurement: define success metrics and monitor performance.

Skills

Product marketing experience (5+ years)

Strong positioning and messaging skills

Internal communication skills

Data-informed marketing

Project management

Familiarity with analytics tools

Experience with lifecycle channels

People management experience (1+ year)

Tools

Google Analytics

Amplitude

Tableau

Braze

Beamer

Appcues

Job description

A leading e-commerce solutions provider in Ontario is seeking a Product Marketing Manager Team Lead. This role involves developing go-to-market strategies, leading launch executions, and managing an Associate PMM. The ideal candidate has over 5 years of product marketing experience, strong skills in messaging, and proven abilities in project management. This position offers a competitive salary, flexible paid time off, and additional benefits, making it a unique opportunity in a rapidly evolving industry.