GTM Marketing Manager

Keysight Technologies; Mississauga; On-site; CAD 75,000 - 95,000; Full time

Job summary

A leading technology company in Mississauga is seeking a Marketing Manager to create integrated marketing plans for AI and Emulation solutions. The ideal candidate will have a Bachelor's degree and 5+ years in high-tech marketing communications. Responsibilities include aligning campaigns with business objectives, optimizing performance, and collaborating with cross-functional teams. This role offers the opportunity to drive impactful marketing initiatives in a dynamic environment.

Qualifications

• 5+ years in high-tech marketing communications or go-to-market roles.
• Experience executing marketing campaigns across digital channels.
• Ability to analyze data and improve campaign performance.

Responsibilities

• Create integrated marketing plans for AI and Emulation solutions.
• Align campaign efforts with broader business objectives.
• Optimize campaign performance through data-driven reviews.

Skills

High-tech marketing communications

Digital marketing channels

Data analysis

Project management

Exceptional communication skills

Education

Bachelor’s degree in business or marketing

Tools

AEM

Domo

Job description

Overview

Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.

Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.

Responsibilities

• Create integrated marketing plans for AI and Emulation solutions, outlining campaign strategies, objectives, tactics, and timelines.
• Align campaign efforts with broader business objectives, demonstrating strategic thinking and ensuring that campaigns drive measurable impact.
• Develop detailed campaign timelines, including schedules of tactic deliverables and a calendar of activities, ensuring all milestones are met within deadlines.
• Identify the appropriate mix of marketing tactics (digital, content, social, events, etc.) to achieve campaign goals.
• Partner with product marketing to develop compelling campaign content, ensuring alignment with product value propositions.
• Create, monitor, and communicate campaign results to measure the effectiveness of the tactics.
• Optimize campaign performance through data-driven reviews with key stakeholders.
• Collaborate closely with cross-functional teams—including creative, product marketing, digital, and regional teams—for seamless campaign execution.

Qualifications

• Bachelor’s degree (business / marketing) or equivalent, plus 5+ years in high-tech marketing communications or go-to-market roles.
• Experience creating and executing marketing campaigns using a diverse mix of digital channels.
• Exceptional communication and editorial skills with a strong command of English—both written and verbal.
• Demonstrated ability to analyze data, extract insights, and apply findings to improve campaign performance.
• Ability to independently prioritize tasks, manage timelines, and deliver against deadlines.
• Strong project management skills with a proven track record of juggling multiple campaigns or initiatives simultaneously.
• Passion for innovation, with a genuine interest in AI and Emulation.
• Familiarity with AEM and Domo is a plus.

Keysight is an Equal Opportunity Employer.