Groupe Dynamite Inc. Digital Brand Copywriter (English), Garage & Dynamite

Groupe Dynamite Inc.; Mount Royal; On-site; CAD 50,000 - 70,000; Full time

Job summary

A leading fashion company in Montreal seeks a Digital Brand Copywriter for Garage and Dynamite brands. In this role, you will write copy for digital channels, focusing on loyalty programs and optimization to meet business goals. The ideal candidate should have a bachelor's degree in a related field and 2+ years of experience, with strong written communication skills in English. A comprehensive compensation package and flexible benefits await the successful applicant.

Benefits

Performance-driven bonuses

Employer-matching retirement savings

Flexible group insurance

Employee discounts

Exclusive sample sales

Flexible vacation policy

Qualifications

• 2+ years of related work experience.
• Retail and/or fashion experience is an asset.
• Excellent communication skills in English; French is a plus.

Responsibilities

• Write copy for loyalty and personalization programs.
• Complete technical briefs for copy requirements.
• Optimize content for business goals and SEO.

Skills

Written communication

Content optimization

Organizational skills

Education

Bachelor's degree in Journalism, Communications, Marketing

Tools

Microsoft Office

Google Suite

Job description

Overview

Groupe Dynamite Inc. (GDI) is a Montréal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975. Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America. Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.

Job Summary

The Marketing team is looking for a Digital Brand Copywriter (English), Garage & Dynamite, to be responsible for writing English copy for the brands' digital channels. They must create copy that is continually optimized to deliver on business goals and that reflects the existing tone of voice of each brand. You will be involved in our ongoing transformation from a traditional brick & mortar retailer, to an omni-channel leader and tech-first fashion disruptor.

Main Responsibilities

• Write all copy related to the brands' loyalty and personalization programs, including email, SMS, website and app;
• Complete technical briefs for all copy, including site links, fine print, and segmentation directives;
• Assist the Brand Copywriters with editorial email, web and SMS copy;
• Consistently apply writing standards reflective of the brands' voice and SEO best practices;
• Coordinate with the internal Translation department to secure French translation;
• Ensure alignment with the editorial calendar, applying updates to the copy of impacted channels in a timely manner;
• Participate in editorial and content approval meetings led by the Marketing team;
• Develop effective relationships and partnerships with the Marketing, Product, Creative, E-commerce and CRM teams, gaining feedback and approvals on digital content in a timely manner to meet publishing deadlines;
• Leverage email, SMS and web data to optimize open, click-through and conversion rates, and delivery of other business goals;
• Perform ongoing competitive, pop culture and linguistic trend research.

Qualifications

• Bachelor's degree in Journalism, Communications, Marketing or related field;
• 2+ years of related work experience;
• Retail and/or fashion experience an asset;
• Excellent written and verbal communication in English; intermediate understanding of written and verbal communication in French an asset;
• Strong understanding of content optimization and best practices;
• Excellent knowledge of Microsoft Office and Google Suite;
• Excellent organizational skills and detail oriented.

Benefits

• A comprehensive compensation package that includes performance-driven bonuses;
• A group retirement savings program with employer matching;
• Flexible group insurance with personalized coverage that meets your needs;
• An employee discount at Garage and Dynamite;
• Exclusive private sample sales;
• A flexible vacation policy;
• And more!

GDI has been repeatedly voted one of Montréal's Top Employers and one of Canada's Top Employers for Young People.

Our promise...

No day will be like the last-we aim to be better today than we were yesterday. We are committed to employment equity.