Group Manager, Growth Marketing - Paid Media

Thumbtack; Toronto; Remote; CAD 120,000 - 150,000; Full time

Job summary

A leading home improvement service in Toronto is looking for a Group Manager Media to own their performance media portfolio across various channels. This role requires significant experience in managing multimillion-dollar budgets and expertise in automation and AI-driven optimizations. The ideal candidate will have strong communication skills and be able to build and lead a high-performing team, ensuring successful media strategies in a changing landscape.

Qualifications

• Significant experience leading large-scale performance and multi-channel media portfolios.
• Proven success owning multimillion-dollar budgets with accountability for efficiency and ROI forecasting.
• Strong strategic and analytical skills with the ability to translate complex data into clear business insights.

Responsibilities

• Own portfolio strategy and budget allocation across media channels.
• Lead automation and infrastructure innovation at scale driving AI-driven tools.
• Drive executive communications presenting insights and strategies.

Skills

Digital Marketing

Google Analytics

Media Buying

Social Media Management

Tools

Google Ads

Facebook Advertising

Google Marketing Platform

Job description

Thumbtack helps millions of people confidently care for their homes.

Thumbtack is the one app you need to take care of and improve your home from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S. people turn to Thumbtack to complete urgent repairs seasonal maintenance and bigger improvements. We help homeowners know which projects to do when to do them and who to hire from our growing community of 300000 local service businesses. If making an impact inspires you join us. Imagine what well build together.

About the Marketing Team

Were a team of growth marketers channel strategists and analysts responsible for scaling Thumbtacks reach and driving measurable contribution to the business. We combine creativity with data rigor to design and optimize campaigns across paid and owned channels. Our team partners closely with Finance Analytics Creative and Product to ensure every marketing dollar is invested effectively and contributes to long-term growth

About the Role

As Group Manager Media you will own Thumbtacks performance media portfolio across TV CTV Online Video Audio and emerging channels. Youll define the long-term investment vision with a performance-first mindset balancing local and national buys to maximize contribution. Youll bring innovation through AI-driven automation creative strategies that break through clutter and advanced measurement frameworks to prove impact in an increasingly untrackable world. This role is highly visible requiring strong executive influence and the ability to develop and lead senior media talent.

What youll do

• Own portfolio strategy and budget allocation across TV CTV Online Video Audio and emerging channels
• Drive execution of the media roadmap ensuring clear OKRs test-and-learn agendas and performance goals are defined tracked and met
• Define and evolve best practices partnering with Finance and Data Science to forecast scenario plan and model ROI tied directly to contribution
• Lead automation and infrastructure innovation at scale driving adoption of AI-driven tools such as dynamic creative optimization predictive bidding and advanced data integrations
• Develop creative / media integration strategies that cut through clutter and drive measurable results
• Build advanced measurement frameworks to capture performance in a complex media environment and guide investment decisions
• Drive executive communications by presenting performance insights and forward-looking strategies in QBRs and leadership forums
• Manage and develop a high-performing team of channel managers fostering a culture of performance excellence

In order to be successful you must bring

• Significant experience leading large-scale performance and multi-channel media portfolios
• Proven success owning multimillion-dollar budgets with accountability for efficiency contribution and ROI forecasting
• Deep expertise in automation infrastructure and AI-driven optimization along with advanced measurement frameworks such as MMM incrementality and portfolio modeling
• Strong strategic and analytical skills with the ability to translate complex data into clear business insights decisions and long-term direction
• Executive presence and communication skills to influence senior leaders drive cross-functional alignment and build buy-in for growth strategies
• Demonstrated ability to build lead and develop senior talent fostering a culture of collaboration accountability and innovation

#LI-Remote

Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex race color age pregnancy sexual orientation gender identity or expression religion national origin ancestry citizenship marital status military or veteran status genetic information disability status or any other characteristic protected by federal provincial state or local law. We also will consider for employment qualified applicants with arrest and conviction records consistent with applicable law.

Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process please contact : .

If you are a California resident please review information regarding your rights under California privacy laws contained in Thumbtacks Privacy policy available at put as much craftsmanship into candidate safety as we do into the hiring experience itself. While scammers may try to impersonate our team well never ask you for money banking info or SSNs during hiring. Check out our blueprint on how to spot the fakes.

Required Experience : Manager

Key Skills

Digital Marketing,Marketing,Google Analytics,Google Docs,Facebook Advertising,Google AdWords,Google Marketing Platform,Google Ads,Media Buying,Media Planning,Social Media Management,DoubleClick

Employment Type : Full Time

Experience : years

Vacancy : 1