Google & YouTube Ads Specialist

Volunteer Centre of Calgary; Calgary; On-site; CAD 30,000 - 60,000; Full time

Job summary

A local nonprofit organization in Calgary seeks a volunteer to manage and optimize Google Ads and YouTube Ads campaigns. This role is ideal for someone with strong experience in digital advertising who is eager to contribute to the arts and design community. Responsibilities include planning campaigns, managing keyword research, and analyzing campaign performance. Gain valuable experience in a nonprofit marketing context and build connections within Calgary's creative community.

Benefits

Experience in a nonprofit context

Recognition in a volunteer network

Build relationships within the creative community

Qualifications

• Demonstrated experience running Google Ads and YouTube Ads campaigns.
• Understanding of audience segmentation, A/B testing, and performance metrics.
• Ability to work independently and deliver consistent results.

Responsibilities

• Plan, launch, and optimize Google Ads and YouTube Ads campaigns.
• Manage keyword research, targeting, ad copy, and creative development.
• Track campaign performance, analyze results, and refine strategies.

Skills

Experience in Google Ads

Experience in YouTube Ads

Communication skills

Organization skills

Job description

About D.TALKS

d.talks is a vibrant organization dedicated to fostering design thinking and community engagement through innovative programming and events like Design Week. We rely on the passion and dedication of volunteers to help us achieve our mission and make a meaningful impact in the arts and design community.

Role Overview

d.talks/Design Week Calgary is seeking a volunteer with strong experience in digital advertising to manage and optimize our Google Ads and YouTube Ads campaigns. This is a hands‑on role ideal for someone who is confident working across the full ad stack and wants to contribute their expertise to a nonprofit focused on design, art, and culture.

What Will You Be Doing?

• Plan, launch, and optimize Google Ads and YouTube Ads campaigns
• Manage keyword research, targeting, ad copy, and creative development
• Track campaign performance, analyze results, and refine strategies
• Ensure campaigns follow current best practices and platform guidelines
• Collaborate with the d.talks marketing team to align with overall outreach goals
• Share brief updates and performance insights every two weeks

What Skills Do We Need?

• Demonstrated experience running Google Ads and YouTube Ads campaigns
• Understanding of audience segmentation, A/B testing, and performance metrics
• Ability to work independently and deliver consistent results
• Strong communication and organization skills

Nice to Have

• Google Ads certification
• Experience with nonprofit or cultural organizations
• Familiarity with SEO or landing page optimization

Why Should You Volunteer for This Opportunity?

• Lead digital advertising for a creative and community‑driven organization
• Gain experience in a nonprofit marketing context
• Build relationships within Calgary’s creative and design community
• Recognition in our volunteer network and during Design Week programming