Manager, Growth and Demand Generation

Flight Centre Careers; Toronto; On-site; CAD 109,000 - 125,000; Full time

Job summary

A leading travel retailer is looking for a Manager of Growth & Demand Generation in Toronto. This role requires 10+ years in demand generation and 5+ years in a marketing leadership position. Responsibilities include developing scalable marketing frameworks, managing paid digital programs, and ensuring effective teamwork across regions. The successful candidate will drive performance analytics and implement strategies to improve ROI. Competitive salary and generous benefits offered.

Benefits

Generous paid time off policy

Health & Wellness Programs

Tuition Reimbursement Program

Qualifications

• Experience developing scalable demand generation frameworks.
• Proven ability to work with global and regional teams.
• Strong commercial mindset with experience in pipeline reporting.

Responsibilities

• Lead the development of demand generation frameworks.
• Oversee paid digital programs focusing on MQL/SQL generation.
• Own digital pipeline reporting and dashboards.

Skills

Demand generation

Digital marketing

B2B marketing

Leadership

Performance analytics

SEO optimization

Collaboration

Education

10+ years in demand generation or digital marketing

5+ years in a marketing leader role

Tools

Google Ads

LinkedIn Ads

Automation platforms

Job description

Flight Centre - Manager, Growth & Demand Generation - Toronto, Canada

Job no: 529639

Brand: Marketing

Work type: Full time

Location: Ontario

Categories: Marketing and Communication

About

Flight Centre Travel Group (FCTG) is one of the world’s largest travel retailers and corporate travel managers. The company, headquartered in Brisbane, Australia, operates in 23 countries and manages global corporate travel programs across more than 90 nations. FCTG’s purpose is to “open up the world for those who want to see”, delivering remarkable travel experiences worldwide.

Key Responsibilities

• Lead the development of scalable demand generation frameworks and campaign strategies across a portfolio of B2B brands, ensuring alignment with overarching business goals.
• Provide strategic direction to regional brand teams on program execution and channel activation.
• Design and manage end‑to‑end digital demand generation campaigns across paid search, social, programmatic, email, and website, enabling local teams to execute with tailored messaging and market relevance.
• Support brand differentiation and go‑to‑market nuances while maintaining consistency in campaign architecture and performance metrics.

Paid Performance & Digital Media Management

• Oversee paid digital programs (e.g., Search, Programmatic, LinkedIn, Google Ads, retargeting) focusing on MQL/SQL generation, pipeline acceleration, and campaign ROI.
• Guide ongoing performance optimization through test‑and‑learn approaches and best practice sharing across brands and regions.
• Partner with digital experience teams to enhance conversion journeys across multiple branded sites, ensuring they function as high‑performing demand channels.
• Lead CRO initiatives using A/B testing, behavioral analytics, and personalization strategies to increase conversion rates globally.
• Architect scalable nurture and automation programs that support lead qualification and lifecycle acceleration.
• Ensure automation and email journeys are aligned with brand messaging, sales priorities, and buyer stages.

Data, Measurement & Attribution

• Own digital pipeline reporting and dashboards, focusing on metrics such as core marketing activities, lead generation, pipeline contribution, and ROI.
• Lead global digital marketing attribution in the region and implement data governance to improve visibility across global and regional campaigns.

SEO & Organic Demand Strategy

• Develop and oversee the local SEO strategy in collaboration with the Global SEO lead, ensuring visibility across priority markets and alignment with paid campaigns.
• Collaborate with SEO and content teams to align organic acquisition programs with paid efforts and campaign objectives, ensuring strategic keyword coverage and content performance.
• Guide the channel strategy and measurement of organic social media as a complement to paid and owned channels, focused on audience engagement, ICP targeting, and brand credibility.

Enablement & Best Practice Sharing

• Act as a center of excellence for growth and demand generation, facilitating knowledge sharing, campaign toolkits, and performance benchmarks across markets and brands.
• Help cultivate a safe, inclusive, and accessible work environment for team members of all backgrounds, encouraging an inclusive and accessible team environment for all Flighties.
• Partner with brand marketing, sales, and global team members to define lead stages, scoring models, and campaign hand‑off processes.
• Align campaign activities with revenue objectives, helping enable regional pipeline initiatives.

Experience & Qualifications

• 10+ years of experience in demand generation or digital marketing in B2B service or hybrid tech‑service organizations.
• 5+ years in a marketing leader role, preferably working in a shared services and multi‑brand company.
• Proficiency across paid digital channels, lead nurturing, automation platforms, and performance analytics tools.
• Proven ability to work across time zones, cultures, and stakeholders to achieve global consistency with regional effectiveness.
• Deep understanding of B2B buyer journeys, sales alignment, lead scoring, and lifecycle optimization.
• Strong commercial mindset, with experience owning and reporting on marketing‑attributed pipeline and ROI.
• Excellent communicator and collaborator across functions and seniority levels.
• Ensure operational excellence in campaign execution across digital channels, automation tools, and analytics platforms.
• Establish clear team goals, KPIs, and performance standards, fostering a high‑performing and collaborative culture.
• Lead, coach, and develop (both direct and indirect reporting lines) a team of in‑region digital marketing specialists across automation, paid media, and digital execution, ensuring alignment to strategy and consistent delivery of high‑quality work.

Work Perks! – What’s in it for you

FCTG is renowned internationally for amazing perks and an even better culture. We understand that our people are our most valuable asset, offering employee benefits and perks outside the norm.

Benefits Include

• Generous paid time off policy
• Health & Wellness Programs and Employee Financial Wellness Services
• National/International Award Nights and Conferences
• Group benefits including extended health care, dental and vision, gender affirming care, fertility care
• Insurance including life, AD&D, critical illness, long‑term disability
• Employee Assistance Program
• RRSP/RPP with matching
• Tuition Reimbursement Program
• Employee Share Plan – Ability to purchase company stock on Australian Stock Exchange with partial company match, subject to terms and conditions
• Global career opportunities in a network of brands and businesses

Salary

We anticipate offering an annual salary of $109,000- $125,000. Base salary is dependent on relevant factors, including experience, geographic location, and job requirements.

Application Process

As part of our recruitment process, AI tools may assist in the screening and assessment of applications. Final hiring decisions are made by our recruitment team and hiring managers. Before applying to any internal position you must have been with the company or your current role for a minimum of 6‑12 months and notify your leader prior to applying.

Application Deadline

Applications close: 27 Feb 2026 Eastern Standard Time

🏆 Travel Weekly Magellan Awards: Silver Winner (2023)
🌟 GBTA WINiT Top 50 Award Recipients (2018–2025)
💫 CHHR: 5‑Star DE&I Employer (2023, 2024)
🌍 Seramount, FCTG Mexico: Member of the Global Inclusion Index (2023–25)
📰 Newsweek: America’s Greatest Workplaces for Diversity (2024)
💛 Benefits Canada: Health/Wellness Program and Mental Health Program (2023, 2025)
✈️ OutThere Awards: Inclusive Travel Finalist (2025)
🏅 Canadian HR Awards: Excellence in Diversity and Inclusion Awardee (2025)