Financial Planner

Valley First, a division of First West Credit Union; Penticton; On-site; CAD 70,000 - 90,000; Full time

Job summary

A prominent financial cooperative is seeking a Financial Planner to manage high-value members across multiple branches in Penticton, Canada. The ideal candidate will provide comprehensive financial planning and investment advice while working collaboratively with branch teams. Required qualifications include a PFP designation and a minimum of 5 years' experience in financial planning. This position supports growth through strong sales and relationship-building skills, along with exceptional financial knowledge. Join us to make a meaningful impact in our members' financial well-being.

Benefits

Mental health coverage

Customizable health benefits

Performance-based compensation

Vacation and flexible work arrangements

Qualifications

• 5 years’ experience in financial planning/investment sales required.
• Expert knowledge of the investment industry and financial planning required.
• Proven strong communication skills required.

Responsibilities

• Manage a book of high-value members across multiple branches.
• Develop financial plans and recommendations for members.
• Execute an annual business development plan to secure new accounts.

Skills

Exceptional sales results

Client acquisition skills

Active listening

Networking

Education

PFP designation

College, Trade or Tech School Diploma (2 years)

Bachelors degree

Tools

Microsoft Office

Financial planning software

Job description

Job Description

We are currently seeking a Financial Planner to join our team.

The Financial Planner is responsible for working with and managing a book of high value members in assigned, multiple branch locations, by offering a full range of investment and financial planning advice including deposit and lending services. This role meets regularly with assigned members to ensure retention of assets and assist with retirement and/or financial plans.

The Financial Planner works in close collaboration with retail branch team members and Wealth Planning Specialists to ensure members are receiving the necessary advice and ongoing service. This role will support the Cherry Lane Branch, as well as the Oliver and Keremeos Branches.

Typical Day Responsibilities

• Financial Planning and Advice: Skilled in the wealth discovery process, identifies wealth and financial planning needs and is engaged with both existing and new or potential members to deepen relationships and bring credibility to FW’s wealth offering across a territory of assigned branches. Utilizes financial planning tools to develop plans and recommendations to meet the members' investing/financial planning goals; meets investment sales targets through advisory sales and financial planning; analyzes and identifies member needs through interview process; identifies member goals and risk tolerance; develops recommendation based on gaps determined; and collaborates with Wealth Planning Specialists to ensure members are receiving comprehensive financial planning. Processes a full range of complex member transactions including, but not limited to: MFDA products, retail mortgages, personal and RRSP loans, opening personal or business accounts, debit/credit cards, LOC/overdraft protection, and related insurance products. Utilizes the Day in the Life as a guideline to prioritize and manage schedules - to align efforts in reaching goals while offering a remarkable, consistent member experience across First West.
• Portfolio Management: Manages and grows an assigned four quadrant portfolio of high value members; develops methods and process to ensure members within portfolio are contacted on a regular basis; ensures portfolio reflects the life stage and risk tolerance of the member; makes recommendations on adjustments to portfolio, as required; and drives asset consolidation among members by helping members to implement the recommended financial plan within the credit union.
• Business Development: Develops and executes an annual business development plan that includes techniques and methods to be utilized for securing new member accounts or existing member new (external) wealth business; builds collaborative working relationships and teamwork with branch staff to identify current and potential members with investment and financial planning needs; gains introductions to members and identifies their current portfolio and investment needs; identifies and assists in developing opportunities for retail banking products and services with CU branch partners; and develops an internal and external referral network through community events, online social media and other networking activities.

Required Skills, Experience & Qualifications

• College, Trade or Tech School Diploma (2 years) required; Bachelors degree preferred
• Mutual funds license required
• PFP designation required at minimum; CFP designation considered an asset
• 5 years’ experience in financial planning/investment sales with the proven ability to consistently meet or exceed targets required
• 2 years’ experience with retail lending required
• Expert knowledge of the investment industry, products, and the principles of investment advice/financial planning required
• “Four quadrant” member transaction experience preferred
• Proven track record of exceptional sales results preferred
• Retail banking experience preferred
• Superior sales abilities including active listening, identifying business opportunities, influencing & negotiating, asking for the business
• Proven relationship building, networking, and client acquisition skills
• Proven track record achieving or exceeding sales targets in retail lending and investment products and service
• Proven strong communication skills with ability to communicate both verbally and in writing or through presentations with a wide variety of people
• Proficient with computer software programs, e.g. Microsoft Office
• Demonstrated financial planning skills
• Proficient with planning software
• Displays an understanding of risk and risk ownership by being able to demonstrate adherence to policies and procedures.

About Us

We’re a financial cooperative that does things differently. We provide time-tested advice that helps our members feel optimistic about their future, and we offer comprehensive banking solutions that enable people to confidently reach their goals. With the financial strength and extended branch network of a large financial institution, we maintain local connections to our communities and take a unique grassroots approach to service. Our more than 250,000 members and approximately 1,250 employees operate from 45 branches throughout the province of BC, under the Envision Financial, Valley First, Island Savings and Enderby & District Financial brands. Visit firstwestcu.ca for more information on First West Credit Union.

What’s in it for you

• Mental health coverage and resources
• Customizable health benefits, as well as topped-up parental leave
• Performance-based compensation, employee banking advantages and group RRSP matching
• Vacation time and flexible work arrangements to support your lifestyle

We are committed to providing a fair, equitable, and competitive rewards package that reflects the value an individual brings to our organization. The compensation mentioned in this job posting should serve as a guide. The total cash compensation earned may vary based on a variety of factors including bonuses and/or incentives, an individual’s skills and experience, and may correlate with performance in the role.

We also provide and encourage opportunities for our employees to make a meaningful impact. After all, as a credit union we’re powered by giving back—in big ways and through small gestures. That’s why we offer employees paid time off to volunteer, partner with thousands of local charities, build long‑lasting relationships that help our members get ahead and commit to environmental, social and governance (ESG) practices.

By joining our team, you’ll be able to elevate your potential. Take the next step in your career as part of our team. Apply for this opportunity.

Candidates, please note: if you are being considered for this role, you will be required to complete a background check, such as employment verification, credit check and criminal record check.

Diversity, Equity, Inclusion & Belonging

At First West Credit Union, we embrace diversity regardless of gender identity or expression, sexual orientation, religion, race, ethnicity, age, diverse ability, and any aspect that makes someone unique. Inclusion is woven through our organization, from our employee‑led network groups, hiring practices, and education programs that address barriers and continually grow our equitable, diverse and inclusive culture.

We encourage people from equity‑deserving groups to apply for a career with us, including women or non‑binary people, people with diverse abilities, Black, Indigenous Peoples, People of Colour and members of 2SLGBTQIA+ communities. If an accommodation would help you during the application or interview process, please let us know how we can assist you, whether it’s preparing materials in an alternate format, booking an accessible meeting room or other arrangements.

Your individuality is welcome here.

Please know we appreciate your interest in us but only candidates selected for an interview will be contacted.