Field Marketing Manager - APJ (Hong Kong)

Avaya; Vancouver; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading enterprise software provider in Vancouver seeks an experienced marketing professional to drive demand generation and pipeline acceleration. You will plan and optimize integrated marketing campaigns, manage budgets, and collaborate with cross-functional teams. The ideal candidate has 7–10 years of relevant marketing experience and a bachelor's degree. Proficiency in CRM tools and a background in unified communications are preferred. Multilingual candidates are encouraged to apply.

Qualifications

• 7–10 years of relevant experience in a marketing role.
• Background in marketing technologies and strategies.
• Familiarity with APJ regional marketing needs.

Responsibilities

• Plan and execute marketing campaigns aligned with revenue goals.
• Manage budget and ensure efficient allocation of resources.
• Lead execution of regional events and industry engagement.

Skills

Experience with unified communications

Contact center technologies

Proficiency with CRM tools

Multilingual capabilities

Education

Bachelor's degree or equivalent

Tools

Salesforce

Job description

About Avaya

Avaya is an enterprise software leader that helps the world’s largest organizations and government agencies forge unbreakable connections.

The Avaya Infinity™ platform unifies fragmented customer experiences, connecting the channels, insights, technologies, and workflows that together create enduring customer and employee relationships.

We believe success is built through strong connections – with each other, with our work, and with our mission. At Avaya, you'll find a community that values your contributions and supports your growth every step of the way.

Learn more at https://www.avaya.com

Description

Demand Generation & Pipeline Acceleration

· Plan, execute, and optimize integrated marketing campaigns aligned with regional revenue goals and target verticals.

· Partner closely with Sales Leaders and Account Managers to identify pipeline gaps and deploy activities that support deal progression.

· Track, report, and improve performance metrics across leads, opportunities, and ROI.

Regional Campaign Execution

· Localize global marketing initiatives for APJ markets, ensuring relevance to customer needs, competitive landscapes, and cultural nuances.

· Manage multi‑channel campaigns including webinars, digital content, ABM programs, events, and partner‑led activities, in local language.

· Support strategic accounts with tailored account‑based initiatives.

Partner Marketing

· Develop joint marketing plans with key channel partners, distributors, and system integrators.

· Co‑fund, track, and report partner marketing initiatives to ensure compliance and measurable outcomes.

· Conduct enablement sessions to empower key partners with the latest messaging and solutions.

Events & Industry Engagement

· Lead the execution of flagship regional events, thought‑leadership forums, executive roundtables, and sponsorships.

· Manage event logistics, vendor relationships, and post‑event follow‑up to ensure pipeline influence.

Budget & Business Judgment

· Manage regional marketing budget, ensuring efficient allocation and high return on investment.

· Operates independently with strong business judgment, proactively identifying new marketing opportunities and innovative ways to support revenue growth.

Cross‑Functional Collaboration

· Work closely with Product Marketing, Global Campaigns, Communications, and Sales Operations teams.

· Ensure consistent positioning of Avaya solutions across all regional touchpoints.

· Contribute regional insights to global strategy teams.

Requirements

· 7–10 years of relevant experience

· Bachelor’s degree or equivalent combination of education and experience.

Preferred

· Experience with unified communications, contact center technologies, or cloud transformation solutions.

· Proficiency with CRM and marketing automation tools (Salesforce)

· Experience supporting multiple countries within APJ.

· Multilingual capabilities (English required; Cantonese, Mandarin, or Japanese a plus).