E-commerce Content Specialist (Conversion Copywriter)

Recooty; Vaughan; On-site; CAD 30,000 - 60,000; Part time

Job summary

A boutique digital agency is seeking a conversion-savvy eCommerce content specialist to craft high-impact content that boosts client sales. Responsibilities include writing website content and collaborating on campaigns. Applicants should have 3+ years of relevant experience and a strong understanding of e-commerce dynamics. This flexible remote role offers meaningful projects with premium brands.

Benefits

Work from anywhere

Collaborative work environment

Growth opportunities

Qualifications

• 3+ years of e-commerce copywriting experience, preferably in luxury consumer categories.
• Proven success writing for high-AOV products ($500+).
• Comfortable with project management tools.

Responsibilities

• Write conversion-optimized website content.
• Collaborate with email marketers on content.
• Optimize existing content for clarity and engagement.

Skills

E-commerce copywriting

Understanding of high-ticket buying behavior

Collaboration with creative teams

Optimizing content for engagement

Project management tools (ClickUp)

Tools

Shopify

Klaviyo

Hotjar

GA4

Job description

Location

Remote (Eastern time zone preferred)

Position Type

Part-Time or Full-Time

Reports To

Creative Director

About Shop Innovator

We’re a boutique digital agency specializing in scaling high-ticket, brick-and-click Shopify brands. Our clients sell premium physical products—think fire pits, backyard greenhouses, artisan rugs, and Hi-Fi audio equipment. We help them transform underperforming online stores into polished, high-converting brand experiences that build trust and increase revenue.

Our mission is simple: turn browsers into customers.

Who We’re Looking For

We’re hiring a conversion-savvy eCommerce content specialist who can write like a strategist and think like a buyer. You're not just a writer—you’re a digital sales architect. You understand the emotional complexity of high-ticket buying decisions and know how to use content to build trust, clarify value, and guide people to purchase.

This is not a junior copywriting role churning out generic SEO blogs. You’ll collaborate with our creative and strategy teams to craft high-impact content that directly supports our clients’ sales and marketing goals.

Responsibilities

• Write conversion-optimized website content: product pages, collection intros, About Us pages, and landing pages.
• Collaborate with our email marketers to develop content that can be used in campaigns & flows.
• Collaborate on quarterly promotion plans and content calendars across multiple client accounts.
• Interview business owners and customers to craft authentic customer stories and testimonials.
• Optimize existing content for clarity, hierarchy, and engagement (not just keywords).
• Ensure brand voice consistency across all assets.
• Apply best practices in high-ticket UX writing, persuasive frameworks, and storytelling for luxury / premium brands.

What You Bring

• 3+ years of e-commerce copywriting experience, preferably in home, garden, or luxury consumer categories.
• Proven success writing for high-AOV or considered-purchase products ($500+).
• Deep understanding of the Shopify platform and customer buying behavior.
• Experience writing for multiple stages of the customer journey: awareness, consideration, conversion, and retention.
• Ability to balance brand personality with conversion goals.
• Comfort working with project management tools like ClickUp.
• Self-directed, reliable, curious, and coachable.

Bonus

Familiarity with Klaviyo, Hotjar, or GA4 data to inform copy decisions.

This Role Is Ideal If You...

• Are a strategic thinker who sees content as part of a bigger conversion system.
• Have an eye for online store UX, not just words.
• Are obsessed with clarity, trust-building, and hierarchy.
• Enjoy working with small, collaborative teams.
• Love helping good brands grow with great storytelling.

What You’ll Get

• Flexibility: Work from anywhere on a schedule that suits you.
• Meaningful projects: Work with purpose-driven premium brands.
• Growth: Collaborate with a team of seasoned strategists, designers, and marketers.
• Predictability: Join a team that plans in 90-day cycles (no chaos culture).
• Creative freedom: Your insights are valued—not micromanaged.

How to Apply

Send your portfolio, resume, and a short Loom video telling us why you're a perfect fit for this role to [e-mail].

Bonus points if you include a sample of: A product or About Us page you wrote for an e-commerce brand.