Director, Marketing Operations/GTM Engineer

SOCi; Toronto, Vancouver; Hybrid; CAD 107,000 - 165,000; Full time

Job summary

A leading AI marketing firm in Metro Vancouver is seeking a Director of Marketing Operations/GTM Engineer. This role involves designing and implementing systems to enhance the marketing and sales processes, with a strong emphasis on collaboration and technology integration. The ideal candidate will have over 5 years of experience in B2B environments and strong technical skills. This hybrid position offers a salary range of $107,000 to $165,000 CAD.

Benefits

Health insurance

401(k) with employer match

Flexible work environment

Comprehensive benefits package

Qualifications

• 5+ years of experience in marketing operations, sales operations, or strategy, preferably in B2B, SaaS.
• Experience with CRM and marketing automation tools.
• Strong analytical skills, familiar with data pipelines and SQL.

Responsibilities

• Map out end-to-end GTM processes and build scalable workflows.
• Own the GTM tech stack and ensure data integrity.
• Provide reporting and insights on key metrics.

Skills

Technical fluency

Problem-solving

Strong communication

Commercial mindset

Collaboration

Self-starter mentality

Tools

Salesforce

HubSpot

Zapier

Job description

Director, Marketing Operations/GTM Engineer

SOCi, the leader in AI-powered marketing solutions for multi-location businesses, is currently looking for an experienced Director of Marketing Operations/GTM Engineer to be a strategic technical partner to the Marketing, RevOps, Sales and Customer Success teams. This person will design, build and operate the systems, workflows and automation that power SOCi’s go-to-market motions (inbound, outbound, account-based, and multi-location enterprise brand programs). They will bridge the gap between “we want to do X” (marketing/program strategy) and “here’s how we build, automate, measure and scale it”. In addition this role will be responsible for ensuring seamless operations across marketing execution, lead capture and lead delivery to sales. This role will also manage our marketing technology stack and our insights driven management systems to help marketers improve demand and lead generation performance.

The ideal candidate is part commercial thinker, part builder. You approach revenue generation as a design challenge, mapping out customer journeys and building systems that scale rather than simply connecting tools. You are a technology enthusiast who gets excited about diagramming complex processes, can communicate effectively with both executives and SDRs, and instinctively asks 'how can we leverage AI to make this significantly better'. You bring a deep understanding of B2B sales and demand gen, and most importantly, a passion for teamwork and collaboration. The ideal candidate has experience in a fast-paced high growth environment with technology companies, SaaS, or enterprise software.

SOCi expects to pay a base salary in the range of $107,000 - $165,000 CAD base plus bonuses/commission. Within the range, individual pay is determined by factors such as job-related skills, experience, and relevant education or training.

Who We Are

SOCi is the leader in AI-powered marketing solutions for multi-location businesses. With its proprietary Genius AI™ and suite of Genius Agents™, SOCi provides a first-of-its-kind, AI-powered digital workforce capable of handling the workload of 1,000 local marketers™, empowering brands to achieve unmatched digital visibility, strengthen customer engagement, and scale faster than ever before. SOCi is recognized by Fast Company as one of the World’s Most Innovative Companies, and is trusted by nearly 1,000 top brands—including Ford, Ace Hardware, Kumon, Liberty Tax, and more—to automate and optimize local marketing tasks across all locations. Founded in 2012 and backed by leading strategic investors, SOCi is transforming how multi-location brands manage and scale their marketing efforts.

How You’ll Make an Impact

• Map out end-to-end GTM processes (lead generation → sales handoff → onboarding → expansion) and build scalable workflows, integrations and automations to support them.
• Own/supervise the GTM tech stack: CRM (e.g., Salesforce), MAP (marketing automation platform e.g. Marketo), data warehouse/analytics, enrichment, outreach tools, workflow engines, attribution/measurement.
• Design and implement data pipelines, lead-routing logic, scoring/qualification models and attribution tracking
• Automate repetitive manual tasks in marketing operations, sales operations, customer success operations, turning them into scalable systems.
• Partner with demand generation, customer marketing, product marketing, customer success, RevOps to translate business goals into technical solution design and execution.
• Monitor, diagnose and troubleshoot GTM process breakdowns (e.g., lead conversion drops, hand-off latency, data sync failures).
• Develop and maintain documentation of systems, data flows, process diagrams, decision logic.
• Stay current with automation and integration technologies (e.g., workflow engines, no/low-code, APIs, AI/ML workflows) and identify opportunities to apply them to SOCi’s go-to-market engine.
• Work cross-functionally with engineering, product and operations teams to ensure data integrity, scalability, compliance (e.g., data governance, privacy/regulation).
• Provide reporting and insights: measurement of key metrics (pipeline velocity, funnel conversion, cost per lead/acquisition, ROI of programs), and propose improvements.
• Manage and mentor junior operations/automation resources and help build a culture of “systems first” thinking in marketing and go-to-market teams.

What You’ll Need to be Successful

• Hybrid Opportunity: This role is fully remote until our Vancouver, BC and Toronto, ON offices are established. Once the office is in place, it will transition to a hybrid model, with a 50/50 split between remote and in-office work.
• Must Have:
• 5+ years of marketing operations, sales operations, or strategy experience, preferably in a B2B, SaaS high-growth marketing environment.
• Strong technical fluency: experience with CRM (Salesforce, HubSpot, etc), marketing automation, workflow/automation tools (Zapier, n8n, Workato, etc), and integration of systems.
• Experience building or managing data pipelines, using SQL (or equivalent) to pull/transform/report data; familiarity with APIs, data modelling.
• Demonstrated commercial mindset: understands how marketing/automation drives revenue; comfortable working with sales/marketing leadership and asking “what’s the business outcome” not just “how do we build it”.
• Excellent problem-solving skills: ability to handle ambiguity, break down complex process challenges, prioritise trade-offs and iterate.
• Strong communication skills: able to explain technical workflows to non-technical stakeholders; able to diagram systems and walk through logic; comfortable working cross-functionally with marketing, product, sales and engineering.
• Self-starter with a hacker-/builder-mindset: enjoys automating, optimizing, tinkering with new tools; adapts quickly to change.
• Ability to build partnerships and collaborate across lines of businesses
• Willing to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assigned
• Desired Skills (but not required):
• Experience in AI/automation frameworks, multi-location enterprise go-to-market models, and scaling operations in a SaaS business.

This position will remain open with applications due by December 5, 2025. This position is being hired on an urgent basis. The application window may close before December 5, 2025 if SOCi receives a sufficient number of applications to select a candidate prior to that date.

What SOCi Provides to You

• Comprehensive Benefits Package (full-time permanent, non-contract roles only)
• Health insurance plans, dental, and vision
• Wellness incentives
• 401(k) plan with employer match
• Flexible Work Environment (full-time, non-contract roles only)
• Flexible paid time off
• Quarterly wellness days
• Paid holidays
• Empowering Career Growth and Success

What’s Important at SOCi

Led by a team of industry experts, SOCi is leading the pack in Localized Marketing for Multi-Location brands. Our passionate team of SOCialites work from home around the globe!

Our collaborative, dynamic culture allows our teams to work cross-functionally and optimize productivity. We are a fast-paced, agile environment where thought leadership and input are encouraged. If you are looking for a place where you can come and make a difference in the way enterprise organizations utilize social technology, then SOCi is for you. Visit soci.ai for more information.

SOCi is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

Equal Opportunity Employer information provided per policy. This description intentionally omits extraneous application form content and non-essential notices.