Director, K-12 Sales

D2L; Kitchener; On-site; CAD 150,000 - 170,000; Full time

Job summary

A leading education technology firm is seeking a Director of Sales for North America. This strategic role involves driving growth in the K-12 sector, leading a high-performing sales team, and engaging with key customers. Candidates should have 3-5 years of sales leadership experience in enterprise software and a strong understanding of the K-12 landscape. The position offers a salary range between $150,000—$170,000 CAD, along with flexible work arrangements and various employee benefits.

Benefits

Flexible work arrangements

Tuition reimbursement up to $4,000 CAD

Employee wellbeing services

Paid volunteer days

Competitive Benefits Package

Qualifications

• 3-5 years of progressive sales leadership experience in enterprise software.
• Proven success in building and scaling sales teams.
• Ability to influence C-level stakeholders.

Responsibilities

• Define and execute a go-to-market strategy for K-12.
• Build and mentor a high-impact sales team.
• Cultivate executive-level relationships to drive revenue.

Skills

Sales leadership experience in enterprise software

Understanding of K-12 education landscape

Exceptional communication skills

Analytical skills

Familiarity with Artificial Intelligence tools

Education

Bachelor's degree in business or education

Job description

Overview

General Description :

As a Director of Sales for North America, you will play a pivotal role in driving D2L’s growth in the K-12 market. You will lead a high-performing, cross-functional team focused on expanding our footprint, deepening customer relationships, and delivering exceptional value to educational institutions. This is a strategic leadership role that requires a blend of visionary thinking, operational excellence, and a passion for transforming education through technology.

How You Will Make an Impact

Strategic Leadership & Market Growth

• Define and execute a go-to-market strategy aligned with D2L’s mission and growth objectives in the K-12 sector.
• Interpret market trends, customer insights, and competitive dynamics to inform strategic decisions.
• Represent D2L as a thought leader at industry events, associations, and forums.

Team Development & Performance Management

• Build, lead, and mentor a high-impact sales team, fostering a culture of accountability, collaboration, and continuous improvement.
• Set clear performance expectations, coach team members, and conduct regular business reviews to ensure alignment with KPIs and revenue goals.

Customer Engagement & Revenue Generation

• Cultivate executive-level relationships with key clients and partners to drive adoption, retention, and expansion.
• Oversee the full sales cycle—from prospecting and pipeline development to solution presentation and contract negotiation.
• Collaborate with Marketing, Customer Engagement, and Public Affairs to deliver integrated campaigns and customer success strategies.

Operational Excellence

• Accurately forecast revenue and manage sales performance metrics across the region.
• Partner with internal stakeholders to ensure operational alignment and scalability of sales initiatives.
• Support global sales efforts and contribute to cross-regional knowledge sharing and best practices.

Competencies (What You’ll Bring to the Role) :

• 3-5 years of progressive sales leadership experience in enterprise software, preferably in EdTech, eLearning, or HCM.
• Proven success in building and scaling sales teams, with a strong track record of exceeding revenue targets.
• Deep understanding of the K-12 education landscape, including funding models, procurement processes, and policy trends.
• Exceptional communication and executive presence, with the ability to influence C-level stakeholders.
• Strategic thinker with strong analytical skills and a data-driven approach to decision-making.
• Acumen with Artificial Intelligence tools
• Willingness to travel up to 50% across North America.

Education Recommendations :

• A bachelor\'s degree in business, or education, or a related field is typically required.

The expected base salary range for a new hire in this role is listed below.The annualized base salary offered is determined by each candidate’s relevant knowledge, skills, education, training and experience. It is aligned to ensure both internal and external competitiveness using market data for the geographic location and industry. As part of the total compensation at D2L the role may be eligible for additional benefits including a Wellness Subsidy, Equity Grants, Variable Incentive, and more.

Base Salary Range$150,000—$170,000 CAD

Don’t meet every single requirement? We strongly encourage you to still apply! At D2L, we are committed to creating a diverse and inclusive environment. We encourage your application even if you don\'t believe you meet every single qualification outlined, because we love to help our people grow and develop!

Why we\'re awesome

At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following through LifeAtD2L :

• Impactful work transforming the way the world learns
• Flexible work arrangements
• Learning and Growth opportunities
• Tuition reimbursement of up to $4,000 CAD for continuing education through our Catch the Wave Program
• 2 Paid Days off for Catch the Wave related activities like exams or final assignments
• Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
• Retirement planning
• 2 Paid Volunteer Days
• Competitive Benefits Package
• Home Internet Reimbursements
• Employee Referral Program
• Wellness Reimbursement
• Employee Recognition
• Social Events
• Dog Friendly Offices at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne.

D2L is committed to a fair and inclusive work environment. We are an equal opportunity employer that hires and attracts talent regardless of age, race, creed, color, religion, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, status as a protected veteran or any other legally protected grounds and will not discriminate on these bases. We draw on diversity of thought and experience to reflect the rich array of cultures representing our broad customer base and we seek talent with diversity of life experiences and perspectives from around the world. If you have special accessibility requirements that need to be considered during the recruitment process, please let us know by emailing us [e-mail] and a member of our HR team will get back to you. Information received relating to accommodation needs of applicants will be addressed confidentially.D2L maintains a drug-free workplace.