Director, Corporate Marketing

Greater Toronto Airports Authority; Toronto; Hybrid; CAD 90,000 - 130,000; Full time

Job summary

A major Canadian airport authority in Toronto is seeking a Director of Corporate Marketing to lead strategic marketing initiatives aimed at enhancing the airport's brand and promoting passenger traffic. The ideal candidate will have extensive experience in marketing and leadership, with strong digital analytics skills. This role offers a flexible hybrid work environment and comprehensive benefits.

Benefits

Comprehensive benefits

Flexible retirement program

Recognition program

Qualifications

• 10+ years of experience in a customer-centric environment.
• 7+ years of leadership or management experience.
• 10+ years of marketing or advertising experience, preferably in aviation.

Responsibilities

• Oversee marketing initiatives to grow the airport's brand.
• Develop and execute strategic marketing plans.
• Manage digital channels including websites and social media.

Skills

Digital analytics skills

Leadership

Storytelling

Creative thinking

Education

Bachelor's degree in marketing or related field

Tools

Adobe CC Suite

Job description

Overview

Toronto Pearson is transforming. Now's the time for your career to fly.

What's in it for you?

• An opportunity to grow, develop, and thrive within a dynamic, and fast-growing company alongside thoughtful and passionate individuals dedicated to their work and community
• Comprehensive benefits, including a flexible retirement program with employer matching, along with voluntary savings options (RRSP, TFSA, and Non-Registered Savings Plans)
• A flexible hybrid work environment, continuous internal and external learning opportunities, and a meaningful reward and recognition program

What can you expect from this position?

Reporting to the Vice-President, Stakeholder Relations and Communications (SR&C), the Director Corporate Marketing will oversee the development and execution of strategic marketing initiatives to grow the airport's brand and all associated brands, increase awareness, and promote passenger traffic across multiple streams of the GTAA's business. You will work closely with the airport's commercial team and external partners to oversee the development and implementation of effective marketing initiatives in support of the airport's overall strategic goals and objectives.

You will lead the long-term strategic development and execution of the Toronto Pearson's brand strategy, including acting as a steward continuing to execute our brand refresh, overseeing development of the employer brand and championing the overall approach to brand development, digital storytelling, activations, and marketing campaigns that support awareness and boost corporate reputation. You will have complete oversight and accountability for all digital channels, including website, newsletters and social media.

Who are we looking for?

You are a collaborator, influencer and builder who understands how to motivate and lead high performing teams. You are a strong storyteller with clear vision and the ability to execute. You have strong digital analytics skills and experience with paid advertising.

You can think creatively to identify new ways and enhance existing ways to deliver best-in-class user-centric experiences. You are a leader of change with a solid business acumen to help navigate complex and challenging matters and can inspire and motivate others to act with urgency and efficiency.

This is the role for you, if you have :

• Bachelor's degree in marketing, Business Administration, or related field
• 10+ years of demonstrated experience working in a customer-centric, fast-paced environment
• 7+ years of people management or leadership experience, building high performing, highly skilled and motivated teams
• 10+ years of experience in marketing, advertising, or related field, preferably within the aviation industry
• Experience with Adobe CC Suite
• A valid Ontario G Driver's License
• Ability to obtain and retain a Transportation Security Clearance

The GTAA is committed to Employment Equity and maintaining a diverse, equitable and inclusive workplace where everyone can thrive.