Director, Business Development & Healthcare Staffing

Cynet Corp; Toronto; On-site; CAD 100,000 - 140,000; Full time

Job summary

A talent and staffing solution firm in Toronto is looking for a Director of Business Development with extensive experience in the Canadian healthcare sector. You will lead efforts to secure high-value contracts, leverage a vast professional network, and oversee the sales lifecycle. Ideal candidates will possess 8+ years of B2B sales experience, proven success in complex negotiations, and strong relationships in healthcare leadership. The role offers the chance to impact staffing solutions across various healthcare settings.

Qualifications

• 8+ years in B2B sales or business development emphasizing healthcare.
• Minimum 5 years in the Canadian healthcare sector.
• Extensive network and experience with hospitals and health authorities.

Responsibilities

• Develop strategic plans to increase market share in healthcare.
• Secure high-value contracts and build client relationships.
• Conduct market research to identify staffing needs.
• Oversee entire sales lifecycle from lead to contract closure.

Skills

B2B sales experience

Healthcare sector knowledge

Negotiation skills

Relationship management

CRM proficiency

Tools

CRM systems

Google Workspace

Job description

Director, Business Development – Healthcare Staffing

Join an award-winning and talented organization that delivers world-class healthcare workforce solutions. Working within a vibrant and passionate team of recruitment and sales professionals, you will bring your energy and enthusiasm to help grow the firm by ensuring the growth and smooth running of our multiline staffing operations

About the Role:

We are seeking an accomplished and highly networked Director of Business Development to lead and accelerate our growth within the Canadian healthcare sector. The primary focus of this role is to secure high-value staffing contracts directly with hospitals, long term care providers and regional/provincial health authorities.

The ideal candidate possesses an extensive, verifiable network and a proven track record of selling complex, high-volume staffing solutions within the Canadian healthcare environment.

What will you be doing day to day?

• Develop and execute a strategic business development plan to aggressively grow market share across acute care hospitals, long-term care providers, and health authorities, with a strong focus on generating new contract gross margin.
• Identify, qualify, and secure new high-value hospital and health authority clients through direct engagement and relationship-building, including opportunities outside formal RFP processes.
• Build and maintain a robust, high-velocity sales pipeline that supports consistent new client acquisition and predictable revenue growth.
• Conduct in-depth market research and competitive analysis to uncover emerging staffing needs, new contracting models, and expansion opportunities within existing and prospective accounts.
• Leverage an established professional network to build and sustain relationships with C-suite executives, HR and Talent leaders, Procurement, and Clinical leadership to drive long-term client retention and contract expansion.
• Serve as the primary relationship owner for strategic acute care and health authority accounts, ensuring high client satisfaction, renewals, and expansion of service scope.
• Represent the organization at industry events, conferences, and key stakeholder meetings to increase brand visibility and accelerate market penetration.
• Own the full sales lifecycle from lead generation to contract close, focusing on high-volume, long-term staffing solutions (RNs, LPNs, PSWs, Home Support Workers, and Allied Health Professionals).
• Lead complex contract negotiations in partnership with legal and finance teams, ensuring agreements are profitable, compliant with provincial guidelines, and aligned with collective agreements.
• Prepare and deliver compelling, customized presentations and proposals that clearly articulate the value and impact of staffing solutions to senior hospital leadership.
• Maintain accurate forecasting, pipeline reporting, and performance tracking using CRM and productivity tools to measure progress against growth and retention targets.

Your Experience:

• 8+ years of progressive B2B sales or business development experience.
• Minimum of 5 years selling directly into the Canadian healthcare sector.
• Non-negotiable: extensive, demonstrable experience and a strong network working directly with hospitals, long-term care providers, and regional/provincial health authorities.
• Proven success consistently meeting or exceeding sales targets in a complex, multi-stakeholder public sector environment.
• Deep understanding of the Canadian healthcare ecosystem, including funding models, staffing regulations, and acute care operations.

Your Skills:

• Strategic thinker with the ability to translate market dynamics into actionable growth plans.
• Exceptional communication, presentation, and complex negotiation skills.
• Self-starter and “hunter” mindset with strong accountability and entrepreneurial drive.
• Highly relationship-oriented with credibility at the executive and clinical leadership level.
• Data-driven approach to pipeline management and sales execution.
• Proficiency with CRM systems and Google Workspace.

About Cynet Health Canada:

Headquartered in the Greater Toronto Area, Cynet Health is a CAMSC certified company that helps our clients realize their talent potential through custom staffing & recruiting solutions. For more information, please visit our website, www.cynethealth.ca