Direct Customer Marketer

Buzz; Remote; CAD 70,000 - 95,000; Full time

Job summary

A growing marketing technology firm is seeking a Direct Customer Marketer to lead customer engagement through various channels. The ideal candidate will manage paid acquisition campaigns, webinars, and customer communication, ensuring strong pipeline growth and revenue impact. This role requires 3–7 years of B2B SaaS marketing experience and skills in executing multi-channel marketing strategies. The position is remote-friendly, allowing you to contribute from anywhere in Canada.

Qualifications

• 3–7 years of experience in B2B SaaS marketing.
• Hands-on experience with paid ads or agency management.
• Proficient in organizing and running webinars/events.
• Strong writing skills for emails and multi-touch campaigns.
• Ability to operate independently and build from scratch.

Responsibilities

• Own end-to-end marketing for Direct customers.
• Plan, launch, and optimize paid acquisition campaigns.
• Manage webinars from programming to follow-up nurture.
• Create customer-facing campaigns like email blasts.
• Partner with marketing and demand gen teams.

Skills

B2B SaaS marketing

Paid advertising management

Webinar hosting and management

Email marketing

Organizational skills

Job description

Buzz.ai is scaling, and we’re building a marketing team that’s loud, clear, and in the face (in the best way). We’re looking for a Direct Customer Marketer to own how we show up to direct customers—webinars, email, community, events, AND paid ads to acquire more.

You’ll be the face of the Direct segment: creating energy, building trust, driving demand, and making Buzz.ai the obvious choice.

What You’ll Own

• End-to-end marketing for Direct customers (segment strategy → execution → results)
• Paid acquisition: plan, launch, and optimize campaigns (Meta/Google or similar) to drive qualified leads
• Webinar engine: programming, promotion, hosting/moderating, follow-up nurture
• Customer-facing campaigns: email blasts, product announcements, offers, reactivation
• Community + field motion: virtual + in-person moments that create buzz
• Customer stories: case studies, testimonials, “why Buzz” content
• Partner closely with the broader marketing + demand gen function to hit pipeline goals

What “good” Looks Like

Consistent segment campaigns that drive pipeline + revenue

Strong webinar/event attendance → conversion

• Paid ads that produce efficient CAC + increasing lead quality
• Clear messaging that makes Direct customers feel “this is built for me”

You might be a fit if you

• Have 3–7 years in B2B SaaS marketing (customer/lifecycle/segment/demand gen)
• Have hands‑on experience running paid ads (or managing an agency tightly)
• Can run webinars/events like a pro (and don’t mind being on camera)
• Write strong emails and can orchestrate multi‑touch campaigns
• Are scrappy, organized, and excited to build from scratch

Location

Canada (remote-friendly)