Digital Marketing Director

Community Sports Partners; Toronto; On-site; CAD 80,000 - 110,000; Full time

Job summary

A community-focused organization in Toronto seeks an experienced Digital Marketing Director to lead and optimize digital advertising initiatives. The ideal candidate will have 5-8+ years of experience in managing high-performance campaigns and a proven track record in improving ROAS. Responsibilities include managing campaigns across multiple platforms, executing A/B tests, and implementing SEO strategies. Competitive compensation based on experience.

Qualifications

• 5+ years of hands-on experience managing large-scale paid advertising campaigns.
• Proven track record of improving ROAS and conversion rates.
• Strong analytical and problem-solving skills with a data-driven approach.

Responsibilities

• Manage and optimize paid advertising campaigns across platforms.
• Execute A/B testing and analyze user behavior.
• Implement technical SEO strategies.

Skills

Google Ads certification

Meta Ads expertise

Google Analytics 4 proficiency

Experience with A/B testing tools

Technical SEO knowledge

Education

Bachelor's degree in Marketing, Analytics, or related field

Tools

Google Ads & Editor

Google Tag Manager

SEMrush/Ahrefs

Heat Mapping Tools

Job description

Community Sports Partners is dedicated to creating fun and memorable experiences that bring the families of our communities together. We operate across multiple locations in both the USA and Canada, engaging with thousands of players each month and providing an active place to have fun, make connections, and develop a passion for a healthy and active lifestyle!

We are looking for an experienced Digital Marketing Director to lead the management and optimization of our digital advertising initiatives. With 5-8+ years of experience, the ideal candidate will have expertise in managing high-performance campaigns, optimizing budgets, and leveraging advanced tools to enhance key metrics. The successful candidate will also have the ability to analyze performance and implement effective strategies that align with our business goals.

Responsibilities

• Manage and optimize paid advertising campaigns across Google Ads and Meta platforms, including search, display, shopping, and remarketing campaigns to maximize ROAS
• Execute comprehensive conversion rate optimization through systematic A/B testing, heatmap analysis, and user behavior tracking to improve landing page performance
• Implement and optimize technical SEO strategies, including site structure optimization, schema markup, and content optimization based on search intent
• Conduct in-depth performance analysis using tools like Google Analytics, Google Tag Manager, and Data Studio to identify opportunities and optimize campaign performance
• Develop and maintain tracking systems for all digital marketing initiatives, ensuring proper attribution and accurate reporting of KPIs
• Lead UI/UX optimization efforts by analyzing user behavior data and implementing improvements to increase conversion rates
• Monitor and optimize bidding strategies across all paid channels, including automated bidding implementation and optimization
• Create and optimize campaign structure including account organization, keyword research, audience targeting, and ad copy testing
• Perform regular technical audits of paid campaigns, landing pages, and website performance metrics
• Generate comprehensive performance reports with actionable insights for stakeholders

Required skills

• Paid Advertising Platforms:
  • Advanced Google Ads certification with proven experience in search, display, and shopping campaigns
  • Meta Ads expertise including campaign structure, targeting, and optimization
  • Experience with automated bidding strategies and script implementation
• Analytics & Tracking:
  • Advanced Google Analytics 4 proficiency
  • Google Tag Manager implementation and debugging
  • Experience with heat mapping tools (e.g., Hotjar, Crazy Egg)
  • Conversion tracking and attribution modeling
• SEO & Technical Tools:
  • Working knowledge of technical SEO principles
  • Experience with SEO tools (SEMrush, Ahrefs, Screaming Frog)
  • Understanding of HTML, CSS, and basic JavaScript
• CRO & Testing:
  • Experience with A/B testing tools (Optimize, VWO, or similar)
  • Statistical significance analysis
  • User behavior analysis and heatmap interpretation

Qualifications

• Bachelor's degree in Marketing, Analytics, or related field
• 5+ years of hands-on experience managing large-scale paid advertising campaigns
• Proven track record of improving ROAS and conversion rates
• Strong analytical and problem-solving skills with a data-driven approach
• Experience with bid management platforms and automation tools
• Strong understanding of attribution modeling and customer journey analysis

Tools required

• Google Ads & Editor
• Google Analytics 4
• Google Tag Manager
• Meta Ads Manager
• SEMrush/Ahrefs
• A/B Testing Platforms
• Heat Mapping Tools
• Excel/Google Sheets (Advanced)

Required metrics & portfolio

• Demonstrated history of ROAS improvement
• Examples of successful A/B tests and their impact
• Track record of improving conversion rates through UI/UX optimization
• Portfolio of successful paid campaigns with measurable results

Compensation: competitive based on experience