Digital Marketing Coordinator

Pelee Island Winery & Vineyards Inc; Kingsville; On-site; CAD 45,000 - 65,000; Full time

Job summary

A prominent Canadian winery in Kingsville is seeking a dedicated Social Media & Content Specialist to enhance its digital presence. The ideal candidate will have 2+ years in social media management with a passion for wine and lifestyle storytelling. Responsibilities include creating engaging content for various platforms, developing strategies to grow follower engagement, and collaborating with influencers. Join a dynamic team where you can flourish in a creative and collaborative environment.

Benefits

Wine perks & tasting opportunities

Flexible work schedule

Occasional travel to vineyards and events

Supportive team environment

Qualifications

• 2+ years proven experience in social media management, content creation, or a related field.
• Demonstrated experience building and growing a lifestyle or wine-focused social presence.
• Self-starter who thrives in a collaborative and fast-paced environment.

Responsibilities

• Develop and execute a comprehensive social media strategy aligned with brand goals.
• Create engaging content that showcases wine, food pairings, and entertaining tips.
• Grow and manage presence on platforms such as Instagram, TikTok, Pinterest, Facebook.

Skills

Social media management

Content creation

Strong visual design

Excellent communication

Wine and food knowledge

Education

Bachelor's degree in Marketing

Tools

Canva

Adobe Suite

CapCut

Job description

Job description:

Job Title: Social Media & Content Specialist (Wine & Entertaining Enthusiast)

Location: Kingsville, ON

Job Type: Permanent- Full-time

Reports to: Marketing Manager

Salary: Based on the experience

About Us

Pelee Island Winery & Vineyards Inc., established in 1979, is the largest family-owned private estate winery in Canada, with two primary locations: The main cellar operation in Kingsville, Ontario and the vineyard operation on Pelee Island, the largest island in Lake Erie and the southernmost populated point in Canada. Pelee Island is home to our 600+ acres of vineyard and is considered Canada’s warmest grape-growing region with a winemaking history dating back more than 150 years. Our wines are the perfect reflection of our dedication to quality, sustainability, consistency, Canadian, local and VQA. We are proud of our wines – and even more proud to share them with our customers.

Position Summary

We’re seeking a creative, organized, and highly-engaged Social Media & Content Specialist to lead our digital presence across social platforms. This role is perfect for someone who not only lives and breathes social media trends but also has a deep appreciation for wine culture, entertaining, and lifestyle storytelling.

Responsibilities

• Develop and execute a comprehensive social media strategy aligned with brand goals
• Create engaging content (photos, videos, reels, stories, lives) that showcases wine, food pairings, entertaining tips, events, and behind-the-scenes moments
• Grow and manage our presence on platforms such as Instagram, TikTok, Pinterest, Facebook, Threads and YouTube
• Partner with influencers, sommeliers, chefs, and content creators to expand reach and drive engagement
• Monitor trends in wine, food, home entertaining, and social media to keep content fresh and relevant
• Respond to DMs, comments, and community engagement in our brand voice
• Analyze performance metrics and adjust strategies for optimal growth and ROI
• Assist with email marketing and blog content where needed
• Other duties may be assigned by the supervisor.

Requirements

• 2+ years proven experience in social media management, content creation, or a related field
• Degree in Social Media/ Marketing
• Demonstrated experience building and growing a lifestyle or wine-focused social presence
• Strong visual eye for design, photography, and video (experience with tools like Canva, CapCut, Adobe Suite a plus)
• Excellent written and verbal communication skills with a witty, warm, and sophisticated tone
• Passion for wine, food, and entertaining—bonus points if you know your way around a charcuterie board!
• Self-starter who thrives in a collaborative and fast-paced environment
• Experience in Food & Beverage Industry is an asset.

Bonus Skills

• Knowledge of wine regions, varietals, and basic tasting techniques
• Experience hosting or planning events
• Understanding of influencer marketing and UGC strategy
• Photography or videography experience
• Canva

Perks

• Wine perks & tasting opportunities
• Flexible work schedule
• Occasional travel to vineyards, events, and trade shows
• Be part of a growing, fun, and passionate team

Please attach your portofolio with the job application.

Ideal Candidate must have a related experience in food & beverage industry.

Why Join Us?

At Pelee Island Winery, we offer a dynamic, growth-focused environment where you can develop your accounting career in a leading Canadian winery. With a commitment to professional growth, we provide opportunities for development and competitive compensation to help you thrive.

Job Types: Full-time, Permanent

Benefits

• Dental care
• Extended health care
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• Life insurance
• Vision care

Application question(s)

• Do You have proven experience working with different social media?
• Do you have experience working in food & beverage industry?
• Have you used "Canva" and "Photoshop" in a professional setting?

Education

-Bachelor's degree in Marketing

• Work Location: In person