Digital Marketing And E-Commerce Sales Coordinator

SWATCH GROUP; Toronto; On-site; CAD 55,000 - 70,000; Full time

Job summary

A leading global brand seeks a Digital Marketing and E-Commerce Sales Coordinator in Toronto, Ontario. This full-time role demands strategic input on digital marketing initiatives and requires fluency in English and French. You will drive digital sales, manage campaigns, and ensure brand consistency. The ideal candidate should possess a college degree in business marketing and have strong analytical and communication skills. Join us to influence e-commerce operations and elevate our online presence.

Benefits

Health benefits including dental and vision coverage

RRSP contributions with company match

Company discount

Life insurance

Paid vacations

Paid sick days

Qualifications

• 2+ years of experience in digital marketing and e-commerce.
• Knowledge of SEO, paid search, email marketing, and affiliate marketing.
• Intermediate Excel skills (Pivot tables, charts, formulas).

Responsibilities

• Execute digital marketing campaigns including product launches and media coordination.
• Manage SEO, web analytics, and drive traffic across platforms.
• Handle inbound inquiries from retailers and e-commerce platforms.

Skills

Bilingual (English and French)

Strong communication skills

Analytical skills

Digital marketing knowledge

Customer service management

Education

College degree in Business Marketing, Public Relations, or Communications

Tools

Google Analytics

Magento

Excel

Photoshop

SAP

Job description

Overview

As the Digital Marketing and E-Commerce Sales Coordinator, you will report directly to the Brand Manager and play a key role in executing digital marketing initiatives and managing e-commerce operations across Tissot Canada's direct and wholesale channels. You will be responsible for driving digital sales, coordinating campaigns, and ensuring brand consistency across all online platforms. This role requires a strategic mindset, technical proficiency, and strong communication skills to collaborate with internal teams, HQ, and third-party retailers.

Benefits

• Health benefits, including dental and vision coverage
• RRSP contributions with company match
• Company discount
• Life insurance
• Paid vacations
• Paid sick days

Responsibilities

• Digital Marketing & Campaign Execution
  • Execute digital marketing campaigns including product launches, advertising placements, and media coordination.
  • Ensure all third-party retailer websites reflect current campaigns and adhere to brand guidelines.
  • Manage SEO, web analytics (Google Analytics), and drive traffic and engagement across platforms.
  • Liaise with HQ web team in Switzerland for product display, site layout, and content coordination.
  • Adapt global layouts for local market needs and manage website merchandising.
  • Forecast and manage digital marketing budgets; research trends and identify vendors.
  • Prepare and distribute newsletters; manage mailing lists.
  • Collaborate with Finance, IT, and other departments to ensure accurate campaign data and budget tracking.
  • Partner with Brand Manager to analyze campaign performance and optimize future initiatives.
• E-Commerce & Customer Support
  • Handle inbound inquiries from retailers and third-party e-commerce platforms in English and French.
  • Perform manual checks on pending orders and coordinate releases.
  • Troubleshoot issues related to checkout, inventory, pricing, payments, and delivery by liaising with internal departments.
• Inventory & Logistics Coordination
  • Work with Sales Operations Coordinator to reserve inventory for e-commerce.
  • Coordinate with warehouse and logistics teams on order fulfillment, returns, exchanges, and transfers.

Working Conditions

This is an on-site role. Moderate physical effort may be required during event setups. Flexibility in working hours, including early mornings and late evenings, may be necessary during peak periods.

Employment Status

Full-Time: 40 hours per week on average. Must maintain open availability to meet business needs, including occasional travel and extended hours during key campaigns or events.

Profile

• Bilingual: Fluent in English and French (written and verbal).
• Strong communication and coordination skills.
• Highly analytical and data-driven with a passion for digital marketing.
• Proactive, detail-oriented, and adaptable to shifting priorities.
• Collaborative team player with a positive, hands-on attitude.
• Strong understanding of customer experience in digital environments.

Professional requirements

• 2+ years of experience in digital marketing and e-commerce.
• College degree in Business Marketing, Public Relations, or Communications.
• Knowledge of online marketing best practices including SEO, paid search, email marketing, and affiliate marketing.
• Intermediate Excel skills (Pivot tables, charts, formulas).
• Experience with Magento or other CMS platforms (Demandware, WordPress, Dynamics).
• Familiarity with Photoshop and Google tools (Analytics, Webmaster).
• Experience with SAP and social media analytics (Facebook & Instagram).
• Proven ability to manage customer service cases from start to finish with professionalism and tact.