Digital Experience Strategist

Brandt Group of Companies; Regina; On-site; CAD 70,000 - 85,000; Full time

Job summary

A leading technology and services provider in Regina is seeking a Digital Experience Strategist to manage website content and enhance user experience. The role involves collaboration with marketing teams for design and SEO optimization. Candidates should have a degree in Marketing or a related field and experience in web design principles. This position offers an opportunity to shape the digital brand presence and ensure an engaging online experience for users.

Qualifications

• Proficiency in web design and development.
• Experience with SEO tactics and keyword research.
• Ability to work collaboratively with marketing teams.

Responsibilities

• Create and maintain website content for products and promotions.
• Collaborate to design and optimize the website structure and user experience.
• Conduct keyword research and implement SEO strategies.

Skills

Web design principles

SEO optimization

Data analysis

Team collaboration

Education

Degree in Marketing or related field

Tools

Content Management Systems

Google Analytics

Job description

Brandt is FULL CURRENTLY looking to fill aítés Digital Experience Strategist role in our Regina, SK location. The Digital Experience Strategist is responsible for the creation and maintenance of website content for products and promotions, maintenance of Brandt websites, developing and collaborating to create the visual presentation, layout and functionality of the website, and the overall website experience. Marketing strategy for online tactics and new applications will also be a part of this role. This role will also serve as a web advisor to the Brandt marketing team, and reports to the Manager of Web Content.

Duties and Responsibilities

• Work with and collaborate on establishing web style guidelines, templates, designs, and standards to ensure consistency with brand image and content standards.
• Optimize, improve, and create web features, designs, and functions.
• Ensure the website is easy to use, and the information is easy to access.
• Track, plan, and optimize data-driven improvement initiatives, proposing and contributing ideas for pages, promotions, user journeys, designs, content, or site sections during strategy planning and performance discussions.
• Ideate and brainstorm with various teams to create the best possible website experience.
• Work with marketing team to ensure online advertisements are linking and measured correctly on website.
• Create and implement personalization, personas and website user journey strategies.
• Create and acquire content for new products, programs, promotions, divisions, and new web layouts while maintaining consistent branding.
• Conduct keyword research, identify and leverage organic opportunities, and optimize on-page SEO. Implement SEO strategies, optimize existing content, create new content based on keyword research, and track/report outcomes.
• Work with marketing team members in updating news, testimonials, events, and company locations.
• Manage new, discontinued, and existing product information to ensure content is up to date.
• Work with business stakeholders to determine product information and development needs, documenting requirements in clear and easy-to-understand language.
• Monitor & maintain schedule for all web and design work with various vendors, technology staff, and marketing.
• Assist in the testing of website שכבת development initiatives.