Digital Communications Coordinator

Queen's University; Kingston; On-site; CAD 50,000 - 70,000; Full time

Job summary

A leading educational institution in Kingston is looking for a candidate to perform market research and manage digital communications. The role includes creating recruitment campaigns, coordinating media messaging, and analyzing social media performance. Ideal candidates will demonstrate strong skills in writing, market research, and digital marketing. This is an opportunity to contribute to various educational events and programs.

Qualifications

• Proven experience in market research and digital marketing.
• Strong writing and content development skills are essential.
• Ability to analyze social media presence and campaign effectiveness.

Responsibilities

• Create and implement recruitment campaigns for various programs and events.
• Coordinate messaging and design for media, tracks performance measures.
• Analyze campaign reports and optimize digital marketing communications.

Skills

Market research

Content development

Social media management

Digital marketing

Writing and editing

Job description

Overview

A Brief Overview This position performs market research and reviews analytics and evaluates effectiveness. This position creates and releases the messaging for the website and various media and plays a key role in the areas of writing, content development, social media, and market research. This position may require the incumbent to work occasional evenings and weekends to support unit events and activities. This position creates and implements recruitment campaigns for the unit's programs, teams and/or events. This position coordinates appropriate messaging and design for various media, and writes, edits, and collects engaging content for the website and other digital communications. This position also tracks digital content and analyzes social media presence to improve search optimization.

What you will do

• Creates and implements recruitment campaigns for the unit's programs, teams and/or events.
• Coordinates appropriate messaging and design for various media, and prepares and releases according to schedule.
• Writes, edits, and collects engaging content for the website, digital communications, social media, and other online marketing channels.
• Tracks digital content and analyzes social media presence to improve search optimization. Identifies performance measures, new trends, or media platforms and implements approaches.
• Analyzes campaign reports and adjusts digital marketing communications accordingly.
• Organizes and coordinates photography and video for special events and marketing purposes.
• Monitors spending for digital campaigns.
• Oversees the work of a casual or volunteer team to deliver digital content.
• Other duties as required in support of the department and/or unit.